Significant Changes to Trademark Procedures in Argentina - Resolution INPI P-583/25

With the aim of shortening deadlines and speeding up the process Instituto Nacional de la Propiedad Industrial (INPI) has announced Resolution INPI P-583/25 substantial modifications to trademark registration procedures and the criteria applied during registrability examinations. These changes, aimed at reducing deadlines and streamlining the process, will come into effect on March 1st.

The regulation limits the examination of new applications to absolute prohibitions related to public policy (orden público), lack of distinctiveness, the prior existence of identical trademarks, or signs contrary to morality and public order.

The substantive examination will now be conducted alongside the formal examination at the beginning of the process, focusing solely on absolute grounds for refusal or public policy. Following this, the application will be published; if no oppositions are filed, the registration will be granted automatically.

Furthermore, the coexistence of similar trademarks will no longer be verified; the examination will be restricted to identical marks.

The review of applications for deceptive trademarks—those likely to mislead regarding the nature, quality, properties, origin, or other characteristics of the goods or services—has been eliminated.

Additionally, the substantive examination will no longer address the use of names, pseudonyms, or portraits of individuals, unless such persons are spontaneously known to the examiner.

Inquiries regarding these changes to trademark registration in Argentina, or any other Intellectual Property matters in Latin America, may be submitted through the following link:

https://omcabogados.com.pe/en/legal-consultation-trademark-patent-in-peru-and-latin-america/