Oscar Mago: Leadership, Innovation, and 20 Years of Client Service at OMC Abogados & Consultores

Latin Counsel has had the privilege of interviewing Oscar Mago’s, founding partner of OMC Abogados & Consultores, who celebrates two decades at the helm of a firm consistently praised for its "precise and diligent communication" and "high-quality advice" in intellectual property (WTR 1000). Over these 20 years, Mago has cemented a culture that prioritizes long-term,"highly collaborative" relationships and 24/7 availability with every client. His leadership, described as "proactive and practical,"has guided the firm from a local boutique to an organization with an international presence, achieving an agile structure that combines legal rigor, constant innovation and a deep commitment to excellence and trust.

Latin Counsel: This month marks 20 years since the founding of OMC Abogados & Consultores. What does this milestonemean to you and how has it influenced the firm’s culture? 

Oscar Mago: Reaching 20 years represents much more than just a number. It is the reflection of a sustained path of effort, learning, and commitment to our clients. Since its foundation, OMC Abogados & Consultores was born with the conviction to offer an excellent legal service, based on professional ethics and closeness with every client. Throughout these two decades, we have consolidated an internal culture focused on continuous training, teamwork, and constant innovation. Every member of the firm understands that individual growth only makes sense if it contributes to collective development. That shared vision is,undoubtedly, the essence that has allowed us to remain relevant and evolving over these twenty years. Furthermore, we maintain firm policies that have made us a benchmark for our clients: responding to all inquiries within the same day, providing24/7 availability, and maintaining a direct, personal, and close relationship with every client. These practices, which we considertrue registered trademarks of the firm, reflect our commitment to excellence and the trust we have built over time. 

Latin Counsel: What key learnings from these two decades have been instrumental to the firm’s vision and strategy?  

Oscar Mago: During these twenty years, we have learned that the success of a law firm does not solely depend on legal knowledge, but on the capacity to adapt, anticipate, and maintain a trusting relationship with every client.One of the most important lessons has been understanding that professional excellence requires constant updating. Laws change, markets evolve, and clients’ needs transform; therefore, at OMC Abogados & Consultores, we have adopted a strategy based on continuous training and innovation in our processes. Unlike traditional firms, which often confuse institutionalism with strategy and prioritize form over substance, at OMC Abogados & Consultores, we break out of that mold. Our focus is on the client: their preferences, their needs, and their projects. We accompany them hand-in-hand in their growth, in their day-to-day, providing personalized and close solutions that generate real value. We have developed strategic alliances with firms in different countries and expanded our international presence, which allows us to assist our clients in operations and registrations across various markets.In summary, experience has taught us that a firm is sustained over time not only by what it knows, but by the way it supportsand represents its clients with commitment, coherence, and professionalism. 

Latin Counsel: How has the firm evolved in terms of clients, landmark cases, and service focus since its inception?

 Oscar Mago: Since our beginnings, OMC Abogados & Consultores has evolved from being a local firm with a strong focus onintellectual property, to becoming a full-service organization that advises national and international companies in diverse areas of corporate, regulatory, and health law. The growth of our client portfolio reflects that evolution. Today, we serve startups and expanding businesses, as well as largecorporations that trust us to protect their assets, optimize their legal strategies, and support their operations in the region. Throughout these years, we have participated in landmark cases that set precedents in intellectual property matters and incomplex proceedings before INDECOPI, which has allowed us to consolidate a reputation for excellence and technicalspecialization.Likewise, we have taken on a role in legal consulting related to medicinal cannabis, actively participating in regulatory development and the formalization of companies operating in this emerging sector. This commitment reflects our innovative vision and our capacity to provide legal solutions in areas that combine health, regulation, and social responsibility. In terms of service focus, we have moved from a traditional model to one centered on the client experience. Our priority is personalized attention, immediate responses, and the constant search for practical solutions. At OMC Abogados & Consultores,we understand that every client is unique, and that is why we offer close support and strategies tailored to their objectives, combining legal rigor with empathy and commitment. 

Latin Counsel: What internal and external challenges have you faced in growing from a boutique firm to one with a greater regional presence?  

Oscar Mago: Growth always brings new challenges. Moving from being a boutique firm to one with a global presence requiredus to rethink internal structures, processes, and management standards, without losing the essence that defines us: closenessand personal commitment to every client. Internally, one of the main challenges was maintaining the same quality of service and the direct communication that distinguishes us, even while expanding our teams and practice areas. To achieve this, we reinforced constant training, technological integration, and coordination among our different work units, so that every professional shares the same values and approach. Digitalization has been key in this process. We incorporated technological tools that optimize file management, deadlinetracking, and communication with our clients in real-time. These innovations allow us to maintain the efficiency and Agility typical of a boutiquefirm, but with the structure and scope of an organization with an international presence. Externally, we faced the challenge of competing in an increasingly globalized environment, where clients demand comprehensive solutions and immediate responses. The adaptation to different regulations and business cultures—especially inthe Asian market, where we have a significant presence—has been a constant learning experience that has enriched usprofessionally and humanly. Traveling frequently to meet personally with our clients abroad has allowed us to build close, dynamic, and trusting relationships that reflect our philosophy of direct and personalized service. Despite the challenges, we have maintained a flexible structure that allows us to offer an agile, personalized, and high-quality service. That ability to grow without losing identity is, without a doubt, one of the greatest strengths of OMC Abogados & Consultores. 

Latin Counsel: ¿Qué cambios organizacionales o culturales implementaron para celebrar y sostener la calidad del servicio durante estos 20 años?  

Oscar Mago: Durante estos veinte años hemos entendido que la calidad no es un resultado, sino un proceso constante que requiere compromiso, disciplina y evolución. En OMC Abogados & Consultores, cada etapa de crecimiento ha estado acompañada de cambios organizacionales y culturales que refuerzan nuestra visión de excelencia y cercanía. En el plano organizacional, hemos implementado estructuras más dinámicas y horizontales, que promueven la comunicación directa entre socios, abogados y personal administrativo. Esta apertura fomenta la colaboración, acelera la toma de decisiones y garantiza que todos los integrantes de la firma compartan una misma visión de servicio. También hemos institucionalizado programas de capacitación continua y actualización jurídica, combinados con espacios dementaría interna. Creemos firmemente que invertir en el desarrollo de nuestro equipo es la mejor forma de asegurar la calidad que ofrecemos a nuestros clientes. En el plano cultural, cultivamos un ambiente de respeto, compromiso y orgullo por pertenecer a la firma. Fomentamos una cultura de respuesta inmediata, de atención personalizada y de genuino interés por cada caso. Además, celebramos los logros colectivos e individuales, reconociendo que el éxito de la firma es el resultado del esfuerzo conjunto. Finalmente, más allá de los resultados y reconocimientos, nos sentimos profundamente orgullosos del equipo humano que conforma OMC Abogados &Consultores. Somos una familia profesional unida por valores compartidos, por la pasión por el derecho y por la convicción de que la mejor manera de servir es hacerlo con integridad, empatía y excelencia. Ese espíritu es, sin duda, lo que nos ha permitido llegar hasta aquí y lo que nos seguirá impulsando en los años por venir. 

Latin Counsel: What lessons in negotiation and out-of-court settlement do you consider essential for young lawyers in your country?

 Oscar Mago: I believe these issues are vitally important not only for lawyers, but for anyone, in any area of their professional or personal life. In particular, young lawyers should start by learning and internalizing the four fundamental pillars of effective negotiation: a) Separate the people from the problem; b) Focus on interests, not positions; c) Generate mutually beneficial options; andd) Base decisions on objective criteria.These principles apply not only in professional practice, but in any human interaction that seeks to resolve conflicts in aconstructive and lasting way. As for out-of-court settlement, it is an essential tool that every lawyer should keep in mind as a first step in resolving disputes. It involves an approach focused on the client’s real interests, prioritizing efficient solutions that avoid the emotional, financial, and time-consuming wear and tear of a court case.

Latin Counsel: What led you to dedicate yourself to law, and what events or influences marked that decision in your youth?

 Oscar Mago: To be honest, Law was not my first choice. Since I was a child, I dreamed of pursuing a diplomatic career because I was passionate about travel, learning about other cultures, and, of course, politics. However, destiny had other plans. When I was almost finished with my Law degree, I decided to drop everything and leave for Paris to dedicate myself to literature—writing and reading have always been my two great passions. The trip was carefully planned in stages: first, I would go to Miami, where I would stay for a while with a Peruvian friend, aprofessional tennis player, to work and earn some money; then I would travel to Canada to visit my aunt and cousins before finally continuing to Paris. But luckily—I believe now—only the first stage was fulfilled. An accident in Miami forced me to return to Lima, where I finally completed my Law degree. Looking back, that unexpected turn was decisive. It allowed me to understand that Law can also be a form of expression, creation, and service. Through it, I found a different way to fulfil what I had always sought: to understand the human being, connect with different realities, and contribute, from my profession, to generate positive changes.