{"id":11544,"date":"2024-02-26T11:16:25","date_gmt":"2024-02-26T16:16:25","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=11544"},"modified":"2024-09-12T17:51:40","modified_gmt":"2024-09-12T22:51:40","slug":"la-importancia-del-registro-de-marcas-en-indecopi-protegiendo-la-identidad-empresarial-en-el-mercado-peruano","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/zh\/la-importancia-del-registro-de-marcas-en-indecopi-protegiendo-la-identidad-empresarial-en-el-mercado-peruano\/","title":{"rendered":"\u5728INDECOPI\u6ce8\u518c\u5546\u6807\u7684\u91cd\u8981\u6027\uff1a\u4fdd\u62a4\u79d8\u9c81\u5e02\u573a\u4e2d\u7684\u4f01\u4e1a\u8eab\u4efd"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11544\" class=\"elementor elementor-11544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f50352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f50352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46c817\" data-id=\"c46c817\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-293f1f1 elementor-widget elementor-widget-text-editor\" data-id=\"293f1f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u4e16\u754c\u4e2d\uff0c\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8eab\u4efd\u548c\u8ba4\u77e5\u81f3\u5173\u91cd\u8981\uff0c\u77e5\u8bc6\u4ea7\u6743\u7684\u4fdd\u62a4\u6210\u4e3a\u4e86\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u652f\u67f1\u3002\u5728\u79d8\u9c81\uff0c\u56fd\u5bb6\u7ade\u4e89\u4e0e\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u7814\u7a76\u6240\uff08INDECOPI\uff09\u4f5c\u4e3a\u7ba1\u7406\u5546\u6807\u6ce8\u518c\u7684\u5173\u952e\u673a\u6784\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4fdd\u62a4\u5176\u72ec\u7279\u6807\u8bc6\u5e76\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u7684\u673a\u4f1a\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u4ecb\u7ecd\u8fdb\u884c\u5546\u6807\u6ce8\u518c\u7684\u6b65\u9aa4\uff0c\u65e0\u8bba\u662f\u901a\u8fc7\u865a\u62df\u65b9\u5f0f\u8fd8\u662f\u4eb2\u81ea\u529e\u7406\uff0c\u4ece\u800c\u786e\u4fdd\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u83b7\u5f97\u6cd5\u5f8b\u4fdd\u969c\u548c\u5dee\u5f02\u5316\u3002<\/p><p><u>\u6ce8\u518c\u5546\u6807\u4e0e\u6ce8\u518c\u516c\u53f8\u540d\u79f0\u7684\u533a\u522b<\/u><\/p><p>\u9700\u8981\u7406\u89e3\u7684\u662f\uff0c\u6ce8\u518c\u5546\u6807\u4e0e\u6ce8\u518c\u516c\u53f8\u540d\u79f0\u5e76\u4e0d\u76f8\u540c\u3002\u4e24\u4e2a\u8fc7\u7a0b\u90fd\u4e0e\u4f01\u4e1a\u7684\u8eab\u4efd\u548c\u5408\u6cd5\u6027\u76f8\u5173\uff0c\u4f46\u76ee\u7684\u548c\u7279\u70b9\u5404\u4e0d\u76f8\u540c\u3002\u5546\u6807\u6ce8\u518c\u4fdd\u62a4\u5e02\u573a\u4e2d\u7684\u72ec\u7279\u8eab\u4efd\uff0c\u800c\u516c\u53f8\u540d\u79f0\u6ce8\u518c\u786e\u7acb\u4e86\u516c\u53f8\u7684\u6cd5\u5f8b\u5b9e\u4f53\u3002<\/p><p>A modo de ejemplo, imaginemos que la empresa \u201cFrutilla SAC\u201d, registrada, en el caso de Per\u00fa en la Superintendencia Nacional de los Registros P\u00fablicos (SUNARP), y encargada de transportar frutas, verduras y personas, es conocida en el \u00e1mbito comercial como \u00abFRUTI\u00bb. Este \u00faltimo es el nombre comercial utilizado para identificarse ante los consumidores, el cual es diferente de la denominaci\u00f3n social y debe ser protegido como un signo distintivo.<\/p><p>Ahora, dentro de los servicios que la empresa ofrece, podemos encontrarnos con tres servicios distintos que emplean para los diversos tipos de trasporte como \u00abFrutiexpress\u00bb, \u00abVerdiexpress\u00bb y \u00abGentexpress\u00bb. Cada uno de estos nombres identifica a un servicio y puede ser registrado, en caso de que cumplan con los requisitos en INDECOPI como marcas.<\/p><p>\u5982\u4e0a\u6240\u8ff0\uff0c\u5546\u6807\u3001\u5546\u4e1a\u540d\u79f0\u548c\u516c\u53f8\u540d\u79f0\u5171\u540c\u6709\u52a9\u4e8e\u786e\u4fdd\u5546\u4e1a\u73af\u5883\u7684\u5b89\u5168\u548c\u5408\u6cd5\u6027\u3002\u56e0\u6b64\uff0c\u5efa\u8bae\u5bf9\u5b83\u4eec\u8fdb\u884c\u6ce8\u518c\uff0c\u4ee5\u4fdd\u62a4\u6743\u76ca\u3002<\/p><p><u>\u4e3a\u4ec0\u4e48\u8981\u6ce8\u518c\u5546\u6807\uff1f<\/u><\/p><p>\u5728INDECOPI\u6ce8\u518c\u5546\u6807\u4e3a\u5546\u6807\u6240\u6709\u8005\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u597d\u5904\uff0c\u8d4b\u4e88\u5176\u72ec\u5360\u4f7f\u7528\u6743\u5e76\u63d0\u4f9b\u6cd5\u5f8b\u4fdd\u62a4\u3002\u4ee5\u4e0b\u662f\u8fdb\u884c\u6ce8\u518c\u7684\u51e0\u5927\u7406\u7531\uff1a<\/p><ol><li><strong>\u6cd5\u5f8b\u4fdd\u62a4\uff1a<\/strong> \u5546\u6807\u6ce8\u518c\u4e3a\u5176\u4f7f\u7528\u63d0\u4f9b\u72ec\u5360\u6743\uff0c\u9632\u6b62\u4e0d\u6b63\u5f53\u7ade\u4e89\uff0c\u63d0\u4f9b\u6cd5\u5f8b\u4e0a\u7684\u575a\u5b9e\u4fdd\u62a4\u3002<\/li><li><strong>\u5546\u4e1a\u4ef7\u503c\uff1a<\/strong> \u6ce8\u518c\u5546\u6807\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u4f01\u4e1a\u7684\u5546\u4e1a\u4ef7\u503c\u3002\u5f3a\u5927\u4e14\u77e5\u540d\u7684\u5546\u6807\u5e38\u5e38\u88ab\u89c6\u4e3a\u4f01\u4e1a\u7684\u91cd\u8981\u8d44\u4ea7\u3002\u540c\u65f6\uff0c\u5b83\u80fd\u591f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\uff0c\u57f9\u517b\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/li><li><strong>\u9884\u9632\u7ea0\u7eb7\uff1a<\/strong> \u6ce8\u518c\u6709\u52a9\u4e8e\u907f\u514d\u6cd5\u5f8b\u51b2\u7a81\u548c\u7ea0\u7eb7\uff0c\u660e\u786e\u5546\u6807\u6240\u6709\u6743\u53ca\u76f8\u5173\u6743\u76ca\uff0c\u4ece\u800c\u907f\u514d\u6f2b\u957f\u4e14\u6602\u8d35\u7684\u8bc9\u8bbc\uff0c\u4e5f\u80fd\u4fdd\u62a4\u5bf9\u5546\u6807\u5efa\u8bbe\u7684\u6295\u8d44\u3002<\/li><li class=\" translation-block\"><strong>\u5e02\u573a\u5dee\u5f02\u5316\uff1a<\/strong>\u6ce8\u518c\u5546\u6807\u8ba9\u4f01\u4e1a\u80fd\u591f\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5efa\u7acb\u72ec\u7279\u4e14\u6613\u4e8e\u8bc6\u522b\u7684\u8eab\u4efd\u3002<\/li><li><strong>\u5546\u4e1a\u8d44\u4ea7\uff1a <\/strong>\u6ce8\u518c\u5546\u6807\u6210\u4e3a\u4f01\u4e1a\u5b9d\u8d35\u7684\u8d44\u4ea7\uff0c\u80fd\u591f\u901a\u8fc7\u8bb8\u53ef\u3001\u7279\u8bb8\u7ecf\u8425\u6216\u5408\u4f5c\u534f\u8bae\u7b49\u65b9\u5f0f\u4ea7\u751f\u989d\u5916\u6536\u5165\u3002<\/li><li><strong>\u5546\u6807\u4f7f\u7528\uff1a <\/strong>\u7531\u4e8e\u6ce8\u518c\u4e0d\u5bf9\u5546\u6807\u7684\u4f7f\u7528\u8bbe\u7f6e\u9650\u5236\uff0c\u56e0\u6b64\u53ef\u4ee5\u6700\u5927\u5316\u5229\u7528\u5b83\u3002\u4f8b\u5982\uff0c\u5546\u6807\u53ef\u4ee5\u7528\u4e8e\u7f51\u7ad9\u3001\u6d3b\u52a8\u3001\u5e7f\u544a\u3001\u793e\u4ea4\u5a92\u4f53\u7b49\u3002<\/li><\/ol><p><u>\u5728INDECOPI\u6ce8\u518c\u5546\u6807\u7684\u8fc7\u7a0b<\/u><\/p><p>\u65e0\u8bba\u7533\u8bf7\u4eba\u662f\u81ea\u7136\u4eba\u8fd8\u662f\u4ee3\u8868\u6cd5\u4eba\uff0c\u5e76\u5e0c\u671b\u4fdd\u62a4\u5176\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u90fd\u53ef\u4ee5\u9009\u62e9\u901a\u8fc7\u865a\u62df\u65b9\u5f0f\u6216\u4eb2\u81ea\u529e\u7406\u5546\u6807\u6ce8\u518c\u3002<\/p><p>\u6b64\u5916\uff0c\u5728\u6ce8\u518c\u5546\u6807\u4e4b\u524d\uff0c\u9700\u8981\u660e\u786e\u6240\u7533\u8bf7\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7c7b\u522b\u3002<\/p><p>\u5546\u6807\u6ce8\u518c\u7684\u8fc7\u7a0b\u901a\u5e38\u5305\u62ec\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/p><ol><li><strong>\u67e5\u8be2\u53ef\u7528\u6027\uff1a<\/strong> \u5728\u5f00\u59cb\u6ce8\u518c\u8fc7\u7a0b\u4e4b\u524d\uff0c\u5efa\u8bae\u8fdb\u884c\u67e5\u8be2\uff0c\u4ee5\u786e\u4fdd\u6240\u63d0\u8bae\u7684\u5546\u6807\u5c1a\u672a\u88ab\u4ed6\u4eba\u6ce8\u518c\u3002<\/li><li><strong>\u652f\u4ed8\u76f8\u5173\u8d39\u7528\uff1a<\/strong> \u9700\u8981\u652f\u4ed8S\/534.99\u7684\u8d39\u7528\uff0c\u8fd9\u4e2a\u91d1\u989d\u5bf9\u5e94\u7684\u662f\u6ce8\u518c\u4e00\u4e2a\u7c7b\u522b\u7684\u5546\u6807\uff0c\u53ef\u4ee5\u901a\u8fc7\u56fd\u5bb6\u94f6\u884c\u6216\u865a\u62df\u5e73\u53f0Pagalo.pe\u652f\u4ed8\u3002<\/li><li><strong>\u63d0\u4ea4\u7533\u8bf7\uff1a<\/strong> \u786e\u8ba4\u5546\u6807\u53ef\u7528\u540e\uff0c\u5e94\u5411INDECOPI\u63d0\u4ea4\u5546\u6807\u6ce8\u518c\u7533\u8bf7\uff0c\u7533\u8bf7\u4e2d\u5305\u62ec\u5546\u6807\u7684\u8be6\u7ec6\u4fe1\u606f\u3001\u6240\u6709\u8005\u4fe1\u606f\u548c\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5206\u7c7b\u3002\u5982\u679c\u662f\u4ee3\u8868\u4ed6\u4eba\u7533\u8bf7\uff0c\u8fd8\u9700\u9644\u4e0a\u7b80\u5355\u6388\u6743\u4e66\uff08\u65e0\u9700\u516c\u8bc1\uff09\u3002<\/li><li><strong>\u7533\u8bf7\u5ba1\u67e5\uff1a<\/strong> INDECOPI\u5c06\u5bf9\u7533\u8bf7\u8fdb\u884c\u5168\u9762\u5ba1\u67e5\uff0c\u786e\u4fdd\u7b26\u5408\u6240\u6709\u6cd5\u5f8b\u548c\u5f62\u5f0f\u8981\u6c42\u3002<\/li><li><strong>\u516c\u793a\u548c\u5f02\u8bae\uff1a<\/strong> \u5ba1\u67e5\u540e\uff0c\u7533\u8bf7\u5c06\u5728\u300a\u5de5\u4e1a\u4ea7\u6743\u516c\u62a5\u300b\u4e0a\u516c\u793a30\u4e2a\u5de5\u4f5c\u65e5\uff0c\u5141\u8bb8\u7b2c\u4e09\u65b9\u63d0\u51fa\u5f02\u8bae\uff0c\u5982\u679c\u8ba4\u4e3a\u5546\u6807\u53ef\u80fd\u5f15\u8d77\u6df7\u6dc6\u3002<\/li><li><strong>\u6ce8\u518c\u6279\u51c6\uff1a<\/strong> \u5982\u679c\u6ca1\u6709\u6709\u6548\u7684\u5f02\u8bae\uff0c\u5e76\u4e14\u7533\u8bf7\u7b26\u5408\u6240\u6709\u8981\u6c42\uff0c\u5219\u4f1a\u6279\u51c6\u5546\u6807\u6ce8\u518c\u3002\u4ece\u6b64\uff0c\u5546\u6807\u6240\u6709\u8005\u62e5\u6709\u5176\u72ec\u5360\u4f7f\u7528\u6743\u3002\u5982\u679c\u88ab\u62d2\u7edd\uff0c\u53ef\u4ee5\u572815\u4e2a\u5de5\u4f5c\u65e5\u5185\u63d0\u51fa\u4e0a\u8bc9\u3002<\/li><\/ol><p><u>\u865a\u62df\u6216\u4eb2\u81ea\u529e\u7406\uff1a\u9644\u52a0\u4fe1\u606f<\/u><\/p><p>\u6839\u636e\u7533\u8bf7\u4eba\u7684\u504f\u597d\uff0c\u5546\u6807\u6ce8\u518c\u53ef\u4ee5\u901a\u8fc7\u865a\u62df\u65b9\u5f0f\u6216\u4eb2\u81ea\u529e\u7406\u3002\u5bf9\u4e8e\u865a\u62df\u529e\u7406\uff0c\u9700\u8981\u901a\u8fc7INDECOPI\u63d0\u4f9b\u7684\u94fe\u63a5\u521b\u5efa\u7528\u6237\u548c\u5bc6\u7801 (<a href=\"https:\/\/servicio.indecopi.gob.pe\/sel\">https:\/\/servicio.indecopi.gob.pe\/sel<\/a>\uff09\u3002\u5bf9\u4e8e\u4eb2\u81ea\u529e\u7406\uff0c\u9700\u8981\u586b\u5199\u76f8\u5173\u8868\u683c\uff08<a href=\"https:\/\/www.gob.pe\/institucion\/indecopi\/informes-publicaciones\/1079196-solicitud-de-registro-de-marca-de-producto-servicio-y-o-multiclase\">https:\/\/www.gob.pe\/institucion\/indecopi\/informes-publicaciones\/1079196-solicitud-de-registro-de-marca-de-producto-servicio-y-o-multiclase<\/a>\uff09\uff0c\u5e76\u5c06\u6240\u6709\u6587\u4ef6\u5e26\u5230\u6700\u8fd1\u7684INDECOPI\u529e\u4e8b\u5904\u3002<\/p><p>\u603b\u4e4b\uff0c\u5728INDECOPI\u6ce8\u518c\u5546\u6807\u4e0d\u4ec5\u662f\u5c65\u884c\u6cd5\u5f8b\u7a0b\u5e8f\uff0c\u66f4\u662f\u589e\u5f3a\u548c\u53d1\u5c55\u4f01\u4e1a\u7684\u806a\u660e\u7b56\u7565\u3002\u901a\u8fc7\u83b7\u5f97\u6cd5\u5f8b\u4fdd\u62a4\u3001\u63d0\u9ad8\u5546\u4e1a\u4ef7\u503c\u3001\u9884\u9632\u7ea0\u7eb7\u5e76\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u4fdd\u969c\u4e86\u81ea\u8eab\u8eab\u4efd\uff0c\u8fd8\u786e\u4fdd\u4e86\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u7684\u575a\u5b9e\u4f4d\u7f6e\u3002\u6295\u8d44\u5546\u6807\u6ce8\u518c\u4e0d\u4ec5\u4fdd\u62a4\u4e86\u4f60\u7684\u6743\u76ca\uff0c\u4e5f\u4e3a\u4f01\u4e1a\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u548c\u6210\u529f\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u8d44\u4ea7\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d0b57 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"54d0b57\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-824e825 elementor-widget elementor-widget-text-editor\" data-id=\"824e825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u672c\u6587\u4e5f\u5df2\u53d1\u5e03\u5728\u4ee5\u4e0b\u7f51\u7ad9\uff1a<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element 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