{"id":11443,"date":"2018-02-10T10:19:02","date_gmt":"2018-02-10T15:19:02","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=11443"},"modified":"2025-08-11T19:08:56","modified_gmt":"2025-08-12T00:08:56","slug":"las-marcas-olfativas-en-el-mundo-juridico-empresarial-referencia-al-derecho-comparado","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/zh\/las-marcas-olfativas-en-el-mundo-juridico-empresarial-referencia-al-derecho-comparado\/","title":{"rendered":"\u55c5\u89c9\u5546\u6807\u5728\u6cd5\u5f8b-\u5546\u4e1a\u4e16\u754c\u4e2d\u7684\u5e94\u7528 \u2014\u2014 \u4ee5\u6bd4\u8f83\u6cd5\u4e3a\u53c2\u8003"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11443\" class=\"elementor elementor-11443\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4770a8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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<em><p data-no-translation><\/p> <\/em><p data-no-translation><\/p><span>[2]<\/span>.\u201d<\/p><p>\u6b63\u5982\u6b27\u6d32\u5e02\u573a\u5185\u90e8\u534f\u8c03\u529e\u516c\u5ba4\uff08OAMI\uff09\u7684\u4e13\u5bb6Olivencia 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<em><p data-no-translation><\/p><\/em> <p data-no-translation><\/p><\/p><p>\u5df2\u6210\u529f\u91c7\u7528\u55c5\u89c9\u8425\u9500\u7684\u54c1\u724c\u4e4b\u4e00\u662f\u65f6\u5c1a\u54c1\u724c <em><p data-no-translation><\/p> <\/em><p data-no-translation><\/p>\u00a0<em>Abercrombie &amp; Fitch\u3002<\/em>\u5176\u4e3b\u6253\u9999\u6c1b\u00a0<em>Fierce<\/em>\u5728\u6240\u6709\u54c1\u724c\u95e8\u5e97\u4e2d\u90fd\u6781\u4e3a\u7a81\u51fa\u3002 <em>Fierce<\/em> \u662f\u4e00\u79cd\u5f3a\u70c8\u4e14\u5927\u80c6\u7684\u9999\u6c14\uff0c\u6df1\u53d7\u5e74\u8f7b\u6d88\u8d39\u8005\u7684\u559c\u7231\u3002\u7ed3\u679c\uff0c <em>Fierce<\/em> \u6210\u4e3a\u7f8e\u56fd\u548c\u6b27\u6d32\u9752\u5c11\u5e74\u5e02\u573a\u4e0a\u6700\u7545\u9500\u7684\u9999\u6c1b\u4e4b\u4e00\u3002<\/p><p><p data-no-translation><\/p> <em><p data-no-translation><\/p><\/em><p data-no-translation><\/p> <em><p data-no-translation><\/p><\/em> 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data-no-translation><\/p><\/em>\u897f\u73ed\u7259\u7b2c\u516d\u5927\u5546\u4e1a\u94f6\u884cBankinter\u5df2\u7ecf\u5c06\u6c14\u5473\u4f5c\u4e3a\u5176\u670d\u52a1\u7684\u5dee\u5f02\u5316\u624b\u6bb5\uff0c\u5e76\u6210\u4e3a\u5168\u7403\u9996\u4e2a\u6d89\u8db3\u55c5\u89c9\u8425\u9500\u7684\u94f6\u884c\u3002\u4e3a\u6b64\uff0c\u8be5\u94f6\u884c\u521b\u9020\u4e86\u81ea\u5df1\u7684\u9999\u6c1b\uff0c\u5373\u201c\u6a59\u82b1\u6c14\u5473\uff0c\u5e26\u6709\u8309\u8389\u82b1\u7684\u540e\u5473\u201d\uff0c\u8fd9\u79cd\u9999\u6c1b\u5728\u94f6\u884c\u7684\u5404\u4e2a\u8bc6\u522b\u8f7d\u4f53\u4e0a\u5f97\u5230\u4e86\u5e7f\u6cdb\u5e94\u7528\uff0c\u4ece\u94f6\u884c\u603b\u90e8\u548c\u529e\u516c\u5ba4\u5230\u5ba2\u6237\u901a\u8baf\u6240\u7528\u7684\u6587\u5177\u3002<\/p><p>\u4ece\u4e0a\u8ff0\u53ef\u4ee5\u63a8\u65ad\uff0c\u55c5\u89c9\u5546\u6807\u5df2\u6210\u5b9a\u5c40\uff0c\u5e76\u5c06\u5728\u5de5\u4e1a\u4ea7\u6743\u9886\u57df\u7559\u4e0b\u4e0d\u53ef\u78e8\u706d\u7684\u5370\u8bb0\uff0c\u6b63\u5982\u58a8\u897f\u54e5\u5f8b\u5e08Olamendi\u6240\u8a00\uff1a\u201c\u672a\u6765\u7684\u6c14\u5473\u662f\u65b0\u9c9c\u7684\u8349\u9999\u201d<sup>[5]<\/sup><\/p><p>\u56e0\u6b64\uff0c\u5206\u6790\u56fd\u5916\u7acb\u6cd5\u4e2d\u55c5\u89c9\u5546\u6807\u7684\u6ce8\u518c\u80fd\u529b\u5177\u6709\u6280\u672f\u6027\u6bd4\u8f83\u7684\u4ef7\u503c\u3002<\/p><p>\u5df4\u9ece\u516c\u7ea6\u7b2c6.1\u6761\u89c4\u5b9a\uff1a\u201c\u5546\u6807\u7684\u63d0\u4ea4\u548c\u6ce8\u518c\u6761\u4ef6\u5c06\u7531\u5404\u56fd\u6cd5\u5f8b\u81ea\u884c\u51b3\u5b9a\u3002\u201d<\/p><p>\u300a\u4e0e\u8d38\u6613\u6709\u5173\u7684\u77e5\u8bc6\u4ea7\u6743\u534f\u8bae\u300b\uff08TRIPS\uff09\u7b2c15.1\u6761\u540c\u6837\u5c06\u8fd9\u4e00\u95ee\u9898\u4ea4\u7ed9\u5404\u56fd\u6cd5\u5f8b\u6765\u51b3\u5b9a[5]\u3002<sup>[6]<\/sup><\/p><p>2006\u5e74\u300a\u65b0\u52a0\u5761\u6761\u7ea6\u300b<sup>[7]<\/sup> \u89c4\u5b9a\uff0c\u7b26\u5408\u5404\u56fd\u7acb\u6cd5\u7684\u6807\u5fd7\u53ef\u4ee5\u6ce8\u518c\u4e3a\u5546\u6807\uff0c\u8d23\u4efb\u518d\u6b21\u843d\u5728\u5404\u56fd\u7acb\u6cd5\u4e0a\u3002<\/p><p>\u6b27\u6d32\u5171\u540c\u4f53\u7b2c40\/94 <strong><p data-no-translation><\/p><\/strong> 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data-no-translation><\/p> <strong><p data-no-translation><\/p> <\/strong><p data-no-translation><\/p> <strong><p data-no-translation><\/p><\/strong><p data-no-translation><\/p> <em><p data-no-translation><\/p><\/em> \u53e6\u4e00\u65b9\u9762\uff0c\u5728\u82f1\u56fd\u3001\u65b0\u897f\u5170\u548c\u6fb3\u5927\u5229\u4e9a\u7b49\u82f1\u8054\u90a6\u56fd\u5bb6\uff0c\u5bf9\u4e8e\u55c5\u89c9\u5546\u6807\u80fd\u5426\u533a\u5206\u5546\u54c1\u6216\u670d\u52a1\u7684\u80fd\u529b\uff0c\u8bc4\u4f30\u6807\u51c6\u4e0e\u5176\u4ed6\u5546\u6807\u76f8\u540c\uff0c\u5373\u786e\u5b9a\u5176\u4ed6\u5546\u5bb6\u662f\u5426\u6709\u5408\u6cd5\u9700\u8981\u5728\u5176\u6b63\u5e38\u5546\u4e1a\u6d3b\u52a8\u4e2d\u4f7f\u7528\u8be5\u6c14\u5473\u3002<\/p><p><p data-no-translation><\/p> <strong><p data-no-translation><\/p><\/strong><p data-no-translation><\/p> <strong><p data-no-translation><\/p><\/strong> <p data-no-translation><\/p> <strong><p data-no-translation><\/p><\/strong> 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\u5173\u4e8e\u55c5\u89c9\u5546\u6807\u7684\u56fe\u5f62\u8868\u793a\uff0c\u6208\u591a\u4f0a\u00b7\u4f69\u96f7\u65af\u63d0\u51fa\uff1a\u201c\u4e0d\u4ec5\u4ec5\u662f\u4efb\u4f55\u56fe\u5f62\u8868\u793a\uff0c\u800c\u662f\u5fc5\u987b\u6ee1\u8db3\u4e24\u4e2a\u6761\u4ef6\u3002\u9996\u5148\uff0c\u5b83\u5fc5\u987b\u5b8c\u6574\u3001\u6e05\u6670\u3001\u51c6\u786e\uff0c\u4ee5\u4fbf\u6beb\u65e0\u7591\u95ee\u5730\u77e5\u9053\u5b83\u6240\u62e5\u6709\u7684\u72ec\u5360\u6743\u3002\u5176\u6b21\uff0c\u5b83\u5fc5\u987b\u6613\u4e8e\u7406\u89e3\uff0c\u4ee5\u4fbf\u90a3\u4e9b\u53ef\u80fd\u5bf9\u67e5\u8be2\u6ce8\u518c\u611f\u5174\u8da3\u7684\u4eba\uff0c\u5373\u5176\u4ed6\u751f\u4ea7\u8005\u548c\u6d88\u8d39\u8005\u3002\u201d <sup>[10]<\/sup><\/p><p><p data-no-translation><\/p> <strong><p data-no-translation><\/p><\/strong> 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\u5728\u540c\u6837\u7684\u5ba1\u67e5\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u6709\u8428\u5c14\u74e6\u591a\u7684\u7acb\u6cd5\uff0c\u5b83\u5728\u4fdd\u62a4\u975e\u4f20\u7edf\u5546\u6807\u65b9\u9762\u53ef\u4ee5\u88ab\u8ba4\u4e3a\u66f4\u4e3a\u5148\u8fdb\uff0c\u56e0\u4e3a\u5728\u5176\u7b2c4\u6761\u4e2d\u89c4\u5b9a\u4e86\u53ef\u4ee5\u6784\u6210\u5546\u6807\u7684\u6807\u5fd7\uff1a\u58f0\u97f3\u5546\u6807\u3001\u55c5\u89c9\u5546\u6807\u3001\u4e09\u7ef4\u5546\u6807\u548c\u989c\u8272\u5546\u6807\u3002<\/p><p><p data-no-translation><\/p><strong> <p data-no-translation><\/p><\/strong> 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data-no-translation><\/p> <em><p data-no-translation><\/p><\/em> \u56e0\u6b64\uff0c\u5b9e\u9645\u64cd\u4f5c\u4e2d\uff0c\u62c9\u4e01\u7f8e\u6d32\u9996\u4e2a\u55c5\u89c9\u5546\u6807\u7684\u6ce8\u518c\u662f\u5728\u963f\u6839\u5ef7\u8fdb\u884c\u7684\uff0c\u6cd5\u56fd\u516c\u53f8L\u2019Oreal\u4e8e1997\u5e7411\u6708\u63d0\u4ea4\u4e86\u516d\u4e2a\u5546\u6807\u7533\u8bf7\uff0c\u8981\u6c42\u5bf9\u516d\u79cd\u4e0d\u540c\u7684\u9999\u6c14\u65bd\u52a0\u4e13\u6709\u6743\uff0c\u5e94\u7528\u4e8e\u4ea7\u54c1\u5305\u88c5\u3002<\/p><p><p data-no-translation><\/p> <strong><p data-no-translation><\/p><\/strong>\u5728\u5df4\u897f\uff0c\u56fd\u5bb6\u5de5\u4e1a\u4ea7\u6743\u5c40\u8ba4\u4e3a\u5546\u6807\u53ef\u4ee5\u6ce8\u518c\uff0c\u53ea\u8981\u5b83\u4eec\u5728\u89c6\u89c9\u4e0a\u53ef\u611f\u77e5\uff0c\u56e0\u6b64\uff0c\u5df4\u897f1996\u5e745\u670814\u65e5\u7684\u300a\u5de5\u4e1a\u4ea7\u6743\u6cd5\u300b\u7b2c9,279\u53f7\u4e0d\u4fdd\u62a4\u58f0\u97f3\u3001\u5473\u89c9\u548c\u55c5\u89c9\u6807\u5fd7\u3002<\/p><p>\u53e6\u4e00\u65b9\u9762\uff0c\u4e16\u754c\u77e5\u8bc6\u4ea7\u6743\u7ec4\u7ec7\uff08WIPO\uff09\u5c31\u975e\u4f20\u7edf\u5546\u6807\u7684\u6ce8\u518c\u6761\u4ef6\u548c\u4fdd\u62a4\u8303\u56f4\u4f5c\u51fa\u4e86\u89e3\u51b3\u65b9\u6848\uff0c\u4e3b\u5f20\u55c5\u89c9\u53ef\u4ee5\u4f5c\u4e3a\u5546\u6807\u6ce8\u518c\uff0c\u5e76\u4e14\u55c5\u89c9\u5546\u6807\u5fc5\u987b\u901a\u8fc7\u63cf\u8ff0\u6216\u660e\u786e\u518d\u73b0\u6c14\u5473\u7684\u65b9\u5f0f\u6765\u8868\u793a\u3002\u56e0\u6b64\uff0c\u8fd8\u63d0\u8bae\u5546\u6807\u529e\u516c\u5ba4\u5e94\u5408\u4f5c\u4ee5\u7edf\u4e00\u5e76\u4fc3\u8fdb\u975e\u4f20\u7edf\u5546\u6807\u7684\u6709\u6548\u8868\u793a\u65b9\u6cd5\u3002<sup>[11]<\/sup><\/p><p>\u901a\u8fc7\u7814\u7a76\uff0c\u6211\u4eec\u53ef\u4ee5\u5f97\u51fa\u7ed3\u8bba\uff0c\u76ee\u524d\u5728\u6bd4\u8f83\u6cd5\u9886\u57df\u666e\u904d\u5b58\u5728\u5171\u8bc6\uff0c\u5173\u4e8e\u55c5\u89c9\u5546\u6807\u7684\u63a5\u7eb3\uff0c\u4f46\u5176\u5177\u4f53\u5904\u7406\u65b9\u5f0f\u662f\u5f02\u8d28\u7684\u3002 <em><p data-no-translation><\/p><\/em> \u5728\u666e\u901a\u6cd5\u4e2d\uff0c\u5bf9\u4e8e\u5176\u56fe\u5f62\u8868\u793a\u6ca1\u6709\u7edd\u5bf9\u8981\u6c42\uff0c\u800c\u5728\u793e\u533a\u6cd5\u4e2d\uff0c\u8be5\u8981\u6c42\u5df2\u7ecf\u88ab\u89c6\u4e3a\u5f3a\u5236\u6027\u8981\u6c42\uff0c\u5177\u4f53\u9650\u5236\u4e86\u8fd9\u4e9b\u6807\u5fd7\u6ce8\u518c\u7684\u53ef\u80fd\u6027\u3002<\/p><p>\u56e0\u6b64\uff0c\u6211\u4eec\u9009\u62e9\u5f15\u7528\u6b27\u6d32\u6cd5\u9662\u6cd5\u5b98\u548c\u603b\u6cd5\u5f8b\u987e\u95ee\u9c81\u4f0a\u65af-\u54c8\u62c9\u535a\u00b7\u79d1\u6d1b\u6885\u5c14\u7684\u8bdd\u4f5c\u4e3a\u7ed3\u5c3e\uff1a <strong><em>\u201c\uff08\u2026\u2026\uff09\u55c5\u89c9\u6240\u611f\u77e5\u7684\u6807\u5fd7\u5177\u6709\u4ee3\u8868\u529f\u80fd\u7684\u62bd\u8c61\u9002\u7528\u6027\uff0c\u6beb\u65e0\u7591\u95ee\u3002\u5982\u679c\u8981\u8c61\u5f81\u67d0\u79cd\u6765\u6e90\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u4f7f\u5176\u4e0e\u5176\u4ed6\u6765\u6e90\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u533a\u5206\u5f00\u6765\uff1b\u5982\u679c\u8981\u5524\u8d77\u67d0\u79cd\u7279\u5b9a\u7684\u8840\u7edf\u3001\u8d28\u91cf\u6216\u4f01\u4e1a\u58f0\u8a89\uff0c\u6700\u597d\u4f9d\u8d56\u4e8e\u55c5\u89c9\u8fd9\u4e00\u5177\u6709\u4e0d\u53ef\u5426\u8ba4\u7684\u5524\u8d77\u6027\u751a\u81f3\u8bf4\u670d\u529b\u7684\u611f\u5b98\u3002\u201d<\/em><\/strong><\/p><p>\u4f5c\u8005\uff1a\u6885\u8389\u00b7\u8428\u6b66\u5c14\u5b81\uff08Maylee Savournin\uff09\u2014\u2014\u77e5\u8bc6\u4ea7\u6743\u4e13\u5bb6<br \/>\u5f8b\u5e08\u4e8b\u52a1\u6240\uff1aOMC Abogados &amp; Consultores<\/p><p>___<\/p><p><span>[1]<\/span> Marcas no tradicionales o nuevas. La International <em>Trademarks Association<\/em> \u975e\u4f20\u7edf\u6216\u65b0\u578b\u5546\u6807\u3002\u56fd\u9645\u5546\u6807\u534f\u4f1a\uff08INTA\uff09\u63d0\u51fa\u4e86\u53cc\u91cd\u5206\u7c7b\uff1a\u4e3b\u8981\u7684\u975e\u4f20\u7edf\u5546\u6807\uff0c\u6307\u7684\u662f\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u5176\u5305\u88c5\u7684\u5916\u89c2\u53ca\u4ea7\u54c1\u6216\u5305\u88c5\u7684\u5f62\u72b6\uff1b\u4ee5\u53ca\u975e\u4f20\u7edf\u5546\u6807\u4e2d\u66f4\u4e0d\u5e38\u89c1\u7684\u7c7b\u578b\uff0c\u5305\u62ec\u58f0\u97f3\u3001\u6c14\u5473\u3001\u5473\u89c9\u548c\u89e6\u89c9\u7b49\u3002\u8fd8\u6709\u4e00\u4e9b\u5176\u4ed6\u5546\u6807\uff0c\u5982\u7531\u5355\u4e00\u989c\u8272\u6784\u6210\u7684\u5546\u6807\u3001\u4e09\u7ef4\u5546\u6807\u3001\u52a8\u6001\u56fe\u50cf\u6216\u5168\u606f\u56fe\uff0c\u8fd9\u4e9b\u5546\u6807\u867d\u7136\u901a\u8fc7\u6d88\u8d39\u8005\u7684\u773c\u775b\u4f20\u8fbe\uff0c\u4f46\u4ecd\u88ab\u89c6\u4e3a\u975e\u4f20\u7edf\u5546\u6807\u3002 <br \/><span>[2]<\/span> <em>\u89c1\uff1a<\/em> Hern\u00e1ndez Alfaro, Mati, \u201c\u65b0\u4ea7\u54c1\u4e0e\u55c5\u89c9\u5546\u6807\u201d\uff0c\u53d1\u8868\u4e8e <a href=\"http:\/\/www.registrodemarcas.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.registrodemarcas.com<\/a>\uff0c\u67e5\u9605\u65e5\u671f\uff1a2013\u5e741\u67084\u65e5\u3002<br \/><span>[3]<\/span> 2013\u5e743\u67084\u65e5\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u5411OAMI\u4e13\u5bb6Olivencia Corinne\u8fdb\u884c\u54a8\u8be2\u3002<br \/><span>[4]<\/span> \u300a\u5c3c\u65af\u534f\u5b9a\u300b1957\u5e746\u670815\u65e5\u7b7e\u7f72\uff0c1967\u5e747\u670814\u65e5\u5728\u65af\u5fb7\u54e5\u5c14\u6469\u4fee\u8ba2\uff0c1977\u5e745\u670813\u65e5\u5728\u65e5\u5185\u74e6\u518d\u6b21\u4fee\u8ba2\uff0c1979\u5e749\u670828\u65e5\u4fee\u6539\u3002\u7531WIPO\u7ba1\u7406\u7684\u56fd\u9645\u4ea7\u54c1\u548c\u670d\u52a1\u5206\u7c7b\u5668\u3002\u8be5\u5236\u5ea6\u5c06\u5546\u6807\u5206\u4e3a45\u4e2a\u4e0d\u540c\u7c7b\u522b\uff0c\u6db5\u76d6\u4ea7\u54c1\u6216\u670d\u52a1\u3002<br \/><span>[5]<\/span> <em>\u89c1\uff1a<span>.<\/span><\/em> Olamendi, Gabriel, <em>, \u540c\u4e0a\uff0c\u7b2c2\u9875\u3002<\/em><p data-no-translation><\/p><br \/><span>[6]<\/span> \u201c\u4efb\u4f55\u80fd\u591f\u533a\u5206\u4e00\u5bb6\u4f01\u4e1a\u7684\u5546\u54c1\u6216\u670d\u52a1\u4e0e\u5176\u4ed6\u4f01\u4e1a\u5546\u54c1\u6216\u670d\u52a1\u7684\u6807\u5fd7\u6216\u6807\u5fd7\u7ec4\u5408\uff0c\u90fd\u53ef\u4ee5\u6784\u6210\u5236\u9020\u5546\u6807\u6216\u5546\u6807\u3002\u8fd9\u6837\u7684\u6807\u5fd7\u53ef\u4ee5\u4f5c\u4e3a\u5236\u9020\u5546\u6807\u6216\u5546\u6807\u6ce8\u518c\uff0c\u7279\u522b\u662f\u5305\u62ec\u8bcd\u8bed\uff08\u5305\u62ec\u4eba\u540d\uff09\u3001\u5b57\u6bcd\u3001\u6570\u5b57\u3001\u56fe\u5f62\u5143\u7d20\u548c\u989c\u8272\u7ec4\u5408\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u6807\u5fd7\u7684\u4efb\u4f55\u7ec4\u5408\u3002\u5f53\u6807\u5fd7\u672c\u8eab\u65e0\u6cd5\u533a\u5206\u76f8\u5173\u5546\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u6210\u5458\u56fd\u53ef\u4ee5\u5c06\u6807\u5fd7\u7684\u6ce8\u518c\u53ef\u80fd\u6027\u4f9d\u8d56\u4e8e\u901a\u8fc7\u4f7f\u7528\u6240\u83b7\u5f97\u7684\u533a\u5206\u6027\u3002\u6210\u5458\u56fd\u53ef\u4ee5\u8981\u6c42\u6807\u5fd7\u5728\u6ce8\u518c\u65f6\u5177\u5907\u89c6\u89c9\u53ef\u611f\u77e5\u6027\u3002\u201d<br \/><span>[7]<\/span> \u65b0\u52a0\u5761\u5546\u6807\u6cd5\u6761\u7ea6\u4e8e2006\u5e743\u6708\u5728\u65b0\u52a0\u5761\u4e3e\u884c\u7684\u5916\u4ea4\u4f1a\u8bae\u4e0a\u901a\u8fc7\uff0c\u4f1a\u8bae\u4e0a\u6709147\u4e2aWIPO\u6210\u5458\u56fd\u53c2\u4e0e\u3002\u867d\u7136\u8be5\u6761\u7ea6\u672a\u89c4\u5b9a\u56fd\u9645\u4e0a\u6ce8\u518c\u548c\u4fdd\u62a4\u975e\u4f20\u7edf\u5546\u6807\u7684\u4e49\u52a1\uff0c\u4f46\u5b83\u4e3a\u786e\u5b9a\u5728\u5546\u6807\u7533\u8bf7\u548c\u5546\u6807\u6ce8\u518c\u4e2d\u5982\u4f55\u518d\u73b0\u5168\u606f\u56fe\u3001\u52a8\u6001\u56fe\u5546\u6807\u3001\u989c\u8272\u5546\u6807\u3001\u4f4d\u7f6e\u5546\u6807\u4ee5\u53ca\u7531\u4e0d\u53ef\u89c1\u6807\u5fd7\u6784\u6210\u7684\u5546\u6807\u7b49\u63d0\u4f9b\u4e86\u4e00\u4e2a\u591a\u8fb9\u6846\u67b6\u3002\u65b0\u52a0\u5761\u6761\u7ea6\u4e8e2009\u5e743\u670816\u65e5\u751f\u6548\u3002<br \/><span>[8]<\/span> WIPO\u59d4\u5458\u4f1a\u901a\u8fc7\u7684\u62a5\u544a\uff0cSCT\/18\/10\uff0c2008\u5e747\u670828\u65e5\uff0c\u7b2c12\u9875\u3002<br \/><span>[9]<\/span> <em>\u89c1\uff1a<\/em> Godoy P\u00e9rez, Juan Manuel, \u201cLas marcas olfativas y auditivas a partir de la regulaci\u00f3n normativa de la Comunidad Andina\u00bb, en <a href=\"http:\/\/www.uned.ac.cr\" target=\"_blank\" rel=\"noopener\">http:\/\/www.uned.ac.cr<\/a>\uff0c\u67e5\u9605\u65e5\u671f\uff1a2012\u5e7412\u670821\u65e5\u3002<br \/><span>[<\/span><span>1<\/span><span>0]<\/span> <em>\u540c\u4e0a\u3002<br \/><\/em><span>[11]<\/span> <em>\u89c1\uff1a <\/em>Congreso de Ginebra de Junio de 2004, en la Cuesti\u00f3n 181 sobre: Las condiciones para el registro y el alcance de la protecci\u00f3n de las marcas \u00abno-convencionales\u00bb.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddc469 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ddc469\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dae6e8 elementor-widget elementor-widget-text-editor\" data-id=\"5dae6e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u672c\u6587\u4e5f\u5df2\u53d1\u5e03\u5728\u4ee5\u4e0b\u7f51\u7ad9\uff1a<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6968716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6968716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-96d579e\" data-id=\"96d579e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e91f80 elementor-widget elementor-widget-image\" data-id=\"5e91f80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/marcas-olfativas-referencia-al-derecho-comparado-lexlatin-agosto-2018.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-lexlatin.png\" class=\"attachment-large size-large wp-image-5530\" alt=\"\" title=\"medio-lexlatin\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-f7d797d elementor-widget elementor-widget-text-editor\" data-id=\"f7d797d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2018\u5e748\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d143b2c\" data-id=\"d143b2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cf78e0 elementor-widget elementor-widget-image\" data-id=\"0cf78e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-olfativas-en-el-mundo-juridico-empresarial-idealex-septiembre-2018.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-idealex-press.png\" class=\"attachment-large size-large wp-image-5645\" alt=\"\" title=\"medio-idealex-press\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-1ceb5cf elementor-widget elementor-widget-text-editor\" data-id=\"1ceb5cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2018\u5e749\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-57bd47e\" data-id=\"57bd47e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c829d54\" data-id=\"c829d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En la actualidad la gran competitividad del mercado ha impulsado a los empresarios a valerse de todos los avances t\u00e9cnicos disponibles para la implantaci\u00f3n y evoluci\u00f3n de un producto, de ah\u00ed que generalmente este proceso vaya acompa\u00f1ado de enormes esfuerzos en el \u00e1mbito de la investigaci\u00f3n y el desarrollo, no obstante, el posicionamiento de un [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[46],"tags":[],"class_list":["post-11443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas olfativas en el mundo jur\u00eddico - empresarial. Referencia al Derecho Comparado - OMC Abogados &amp; Consultores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omcabogados.com.pe\/zh\/las-marcas-olfativas-en-el-mundo-juridico-empresarial-referencia-al-derecho-comparado\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas olfativas en el mundo jur\u00eddico - empresarial. Referencia al Derecho Comparado - OMC Abogados &amp; Consultores\" \/>\n<meta property=\"og:description\" content=\"En la actualidad la gran competitividad del mercado ha impulsado a los empresarios a valerse de todos los avances t\u00e9cnicos disponibles para la implantaci\u00f3n y evoluci\u00f3n de un producto, de ah\u00ed que generalmente este proceso vaya acompa\u00f1ado de enormes esfuerzos en el \u00e1mbito de la investigaci\u00f3n y el desarrollo, no obstante, el posicionamiento de un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omcabogados.com.pe\/zh\/las-marcas-olfativas-en-el-mundo-juridico-empresarial-referencia-al-derecho-comparado\/\" \/>\n<meta property=\"og:site_name\" content=\"OMC Abogados &amp; Consultores\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/omcabogados.consultores\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-10T15:19:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T00:08:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medios-omc-abogados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WebMasterOMC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@omcabogadosperu\" \/>\n<meta name=\"twitter:site\" content=\"@omcabogadosperu\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"WebMasterOMC\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/omcabogados.com.pe\\\/las-marcas-olfativas-en-el-mundo-juridico-empresarial-referencia-al-derecho-comparado\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/omcabogados.com.pe\\\/las-marcas-olfativas-en-el-mundo-juridico-empresarial-referencia-al-derecho-comparado\\\/\"},\"author\":{\"name\":\"WebMasterOMC\",\"@id\":\"https:\\\/\\\/omcabogados.com.pe\\\/es\\\/#\\\/schema\\\/person\\\/5631656d9b6382d013b99eae0095efa6\"},\"headline\":\"Las marcas olfativas en el mundo jur\u00eddico &#8211; empresarial. 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