{"id":10287,"date":"2021-09-12T09:48:12","date_gmt":"2021-09-12T14:48:12","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=10287"},"modified":"2025-08-07T11:07:58","modified_gmt":"2025-08-07T16:07:58","slug":"las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/zh\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico\/","title":{"rendered":"\u975e\u4f20\u7edf\u5546\u6807\u53ca\u5176\u5728\u6cd5\u5f8b\u4f53\u7cfb\u4e2d\u7684\u4fdd\u62a4"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10287\" class=\"elementor elementor-10287\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0194fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0194fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3af1c\" data-id=\"5b3af1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac9e619 elementor-widget elementor-widget-text-editor\" data-id=\"ac9e619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u6211\u4eec\u5c06 \u201c<em>\u4f20\u7edf<\/em>\u201d\u5546\u6807\u7406\u89e3\u4e3a\u901a\u8fc7\u6587\u5b57\u3001\u6570\u5b57\u3001\u56fe\u50cf\u6216\u7b26\u53f7\u8868\u8fbe\u7684\u5546\u6807\uff0c\u5373\u4ec5\u901a\u8fc7\u89c6\u89c9\u611f\u77e5\u7684\u5546\u6807\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u88ab\u79f0\u4e3a\u201c<em>\u975e\u4f20\u7edf<\/em>\u201d \u5546\u6807\u7684\u6807\u5fd7\u53ef\u4ee5\u901a\u8fc7\u4e94\u79cd\u611f\u5b98\u4e2d\u7684\u4efb\u4f55\u4e00\u79cd\u8fdb\u884c\u8bc6\u522b\uff0c\u5e76\u901a\u8fc7\u975e\u5e38\u89c4\u65b9\u5f0f\u8868\u8fbe\uff0c\u4f8b\u5982\uff0c\u4e00\u79cd\u4f5c\u4e3a\u5e02\u573a\u8425\u9500\u7b56\u7565\u4e00\u90e8\u5206\u7684\u4f53\u9a8c\uff0c\u4ee5\u4fbf\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u5370\u8c61\uff0c\u4ece\u800c\u5f15\u5bfc\u5176\u6d88\u8d39\u504f\u597d\u3002<\/p><p>\u6700\u5e38\u6ce8\u518c\u7684\u975e\u4f20\u7edf\u5546\u6807\u5305\u62ec\uff1a<\/p><p><strong>\u5168\u606f\u5546\u6807<\/strong>, \u5373\u901a\u8fc7\u6fc0\u5149\u5728\u611f\u5149\u8584\u819c\u4e0a\u5fae\u89c2\u96d5\u523b\u7684\u4e09\u7ef4\u56fe\u50cf\uff0c\u4f7f\u5176\u4ece\u4e0d\u540c\u89d2\u5ea6\u89c2\u5bdf\u65f6\u5448\u73b0\u4e09\u7ef4\u6548\u679c\uff0c\u4f8b\u5982\u7528\u4e8e\u4fe1\u7528\u5361\u5b89\u5168\u7684\u5168\u606f\u56fe\uff1b <strong>\u58f0\u97f3\u5546\u6807<\/strong>, \u5373\u6d88\u8d39\u8005\u80fd\u591f\u4e0e\u7279\u5b9a\u54c1\u724c\u8054\u7cfb\u8d77\u6765\u7684\u4efb\u4f55\u58f0\u97f3\uff0c\u4f8b\u5982\u7c73\u9ad8\u6885\uff08MGM\uff09\u7535\u5f71\u516c\u53f8\u6807\u5fd7\u6027\u7684\u72ee\u543c\u58f0\uff1b <strong>\u6c14\u5473\u5546\u6807<\/strong>, \u5373\u67d0\u79cd\u6c14\u5473\u80fd\u591f\u8ba9\u6d88\u8d39\u8005\u8054\u60f3\u5230\u7279\u5b9a\u4ea7\u54c1\uff0c\u4f8b\u5982 Play-Doh \u5f69\u6ce5\u7684\u72ec\u7279\u9999\u5473\uff1b <strong>\u5546\u4e1a\u5f62\u8c61<\/strong>, \u5373\u901a\u8fc7\u989c\u8272\u3001\u5f62\u72b6\u3001\u5305\u88c5\u7b49\u4e00\u7cfb\u5217\u72ec\u7279\u7279\u5f81\u4fdd\u62a4\u4ea7\u54c1\u7684\u8eab\u4efd\u3002<\/p><p>\u8fd9\u79cd\u7c7b\u578b\u7684\u5546\u6807\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5728\u6cd5\u5f8b\u4e0a\u9010\u6e10\u83b7\u5f97\u8ba4\u53ef\u3002\u5728\u56fd\u9645\u5c42\u9762\u4e0a\uff0c\u4e3b\u8981\u901a\u8fc7\u300a\u65b0\u52a0\u5761\u6761\u7ea6\u300b\uff082006\u5e743\u670827\u65e5\uff09\u5efa\u7acb\u4e86\u4fdd\u62a4\u6846\u67b6\uff0c\u4f7f\u5404\u6210\u5458\u56fd\u53ef\u4ee5\u81ea\u7531\u6ce8\u518c\u5176\u8ba4\u4e3a\u6709\u6548\u7684\u5404\u79cd\u5546\u6807\u3002\u8be5\u6761\u7ea6\u89c4\u5b9a\u4e86\u7533\u8bf7\u8005\u5982\u4f55\u63d0\u4ea4\u67d0\u4e9b\u5e38\u89c1\u7684\u975e\u4f20\u7edf\u5546\u6807\u7684\u8868\u793a\u65b9\u5f0f\uff0c\u5177\u4f53\u5982\u4e0b\uff1a<\/p><p><em>\u201ca) \u672c\u6761\u7ea6\u9002\u7528\u4e8e\u6784\u6210\u53ef\u89c1\u6807\u5fd7\u7684\u5546\u6807\uff0c\u524d\u63d0\u662f\u4ec5\u63a5\u53d7\u4e09\u7ef4\u5546\u6807\u6ce8\u518c\u7684\u7f14\u7ea6\u65b9\u624d\u6709\u4e49\u52a1\u9002\u7528\u672c\u6761\u7ea6\uff1b<\/em><\/p><p><em>b) \u672c\u6761\u7ea6\u4e0d\u9002\u7528\u4e8e\u5168\u606f\u56fe\u5546\u6807\uff0c\u4e5f\u4e0d\u9002\u7528\u4e8e\u4e0d\u53ef\u89c1\u7684\u6807\u5fd7\uff0c\u7279\u522b\u662f\u58f0\u97f3\u5546\u6807\u548c\u6c14\u5473\u5546\u6807\u3002\u201d<\/em><\/p><p>\u5728\u56fd\u5bb6\u5c42\u9762\uff0c\u6839\u636e\u300a\u5b89\u7b2c\u65af\u5171\u540c\u4f53\u51b3\u5b9a486\u53f7\u300b\uff0c\u90e8\u5206\u975e\u4f20\u7edf\u5546\u6807\u5df2\u88ab\u660e\u786e\u627f\u8ba4\u4e3a\u53ef\u6ce8\u518c\u7684\u5546\u6807\uff0c\u4f8b\u5982\u989c\u8272\u3001\u58f0\u97f3\u3001\u6c14\u5473\u548c\u4e09\u7ef4\u5546\u6807\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u5176\u4ed6\u53ef\u80fd\u88ab\u8ba4\u53ef\u4e3a\u5546\u6807\u7684\u6807\u5fd7\uff0c\u8be5\u51b3\u5b9a\u4ecd\u7136\u5b58\u5728\u4e00\u5b9a\u7684\u6a21\u7cca\u6027\uff08\u53c2\u89c1\u7b2c134\u6761(g)\u9879\uff09\u3002 <em>g))<\/em>.<\/p><p><em>\u201c\u7b2c134\u6761\uff1a\u5728\u672c\u5236\u5ea6\u4e0b\uff0c\u4efb\u4f55\u9002\u7528\u4e8e\u533a\u5206\u5e02\u573a\u4e0a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6807\u5fd7\u5747\u53ef\u6784\u6210\u5546\u6807\u3002\u53ef\u6ce8\u518c\u4e3a\u5546\u6807\u7684\u6807\u5fd7\u5fc5\u987b\u80fd\u591f\u4ee5\u56fe\u5f62\u65b9\u5f0f\u8868\u793a\u3002\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6027\u8d28\u4e0d\u5f97\u6210\u4e3a\u5546\u6807\u6ce8\u518c\u7684\u969c\u788d\u3002\u5546\u6807\u53ef\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u4ee5\u4e0b\u6807\u5fd7\uff1a<\/em><\/p><p><em>a) \u6587\u5b57\u6216\u6587\u5b57\u7ec4\u5408\uff1b<\/em><\/p><p><em>b) \u56fe\u50cf\u3001\u56fe\u5f62\u3001\u7b26\u53f7\u3001\u6807\u5fd7\u3001\u5fbd\u6807\u3001\u5b57\u6bcd\u7ec4\u5408\u3001\u8096\u50cf\u3001\u6807\u7b7e\u3001\u5fbd\u7ae0\u548c\u76fe\u724c\uff1b<\/em><\/p><p><em>c) \u58f0\u97f3\u548c\u6c14\u5473\uff1b<\/em><\/p><p><em>d) \u5b57\u6bcd\u548c\u6570\u5b57\uff1b<\/em><\/p><p><em>e) \u4ee5\u7279\u5b9a\u5f62\u72b6\u9650\u5b9a\u7684\u989c\u8272\uff0c\u6216\u989c\u8272\u7ec4\u5408\uff1b<\/em><\/p><p><em>f) \u4ea7\u54c1\u7684\u5f62\u72b6\u3001\u5176\u5305\u88c5\u6216\u5305\u88c5\u7269\uff1b<\/em><\/p><p><em>g) \u4ee5\u4e0a\u5404\u9879\u6807\u5fd7\u6216\u624b\u6bb5\u7684\u4efb\u610f\u7ec4\u5408\u3002\u201d<\/em><\/p><p>\u4e00\u4e2a\u5728\u975e\u4f20\u7edf\u5546\u6807\u9886\u57df\u5177\u6709\u91cd\u8981\u6cd5\u5f8b\u5f71\u54cd\u7684\u6848\u4f8b\u662f Ralf Sieckmann \u6848\u3002<span>[1]<\/span>.<\/p><p>El sujeto en cuesti\u00f3n, intent\u00f3 registrar ante la Oficina Alemana de Marcas y Patentes una marca olfativa, en las clases 35, 41 y 42 de la Clasificaci\u00f3n de Niza, sin embargo, para que su solicitud tuviera m\u00e1s posibilidades de \u00e9xito, hizo una descripci\u00f3n del olor a registrar : \u00absustancia qu\u00edmica pura cinamato de metilo \u00e9ster met\u00edlico del \u00e1cido cin\u00e1mico\u00bb, acompa\u00f1\u00e1ndola de la indicaci\u00f3n de sitios en donde se pod\u00edan encontrar muestras del olor: \u00abse pueden obtener muestras de esta marca olfativa dirigi\u00e9ndose a los laboratorios locales\u2026\u201d\u00a0 e indic\u00f3 tambi\u00e9n cu\u00e1l era la f\u00f3rmula qu\u00edmica del olor: \u00abC6H5-CH=CHCOOCH3\u00bb. Finalmente present\u00f3 una muestra de olor en un recipiente y a\u00f1adi\u00f3 que se trataba de \u00abun aroma bals\u00e1mico afrutado con ligeros toques de canela\u00bb.<\/p><p>\u7136\u800c\uff0c\u8be5\u5546\u6807\u7684\u6ce8\u518c\u8bf7\u6c42\u88ab\u6b27\u6d32\u6cd5\u9662\u9a73\u56de\uff0c\u6cd5\u9662\u8ba4\u4e3a\uff1a <em>\u00bb no cabe excluir que tambi\u00e9n puedan constituir marcas aquellos signos como los olfativos que, si bien no son perceptibles en cuanto tales por la vista s\u00ed pueden resultar visibles mediante una representaci\u00f3n gr\u00e1fica\u00bb<\/em>\u4f46\u662f\uff0c\u6cd5\u9662\u8fdb\u4e00\u6b65\u6307\u51fa\uff1a <em>\u00abse puede constituir como marca a un signo que en s\u00ed mismo no pueda ser percibido visualmente, con la condici\u00f3n de que pueda ser objeto de representaci\u00f3n gr\u00e1fica, en particular por medio de figuras, l\u00edneas o caracteres, que sea clara, precisa, completa en s\u00ed misma, f\u00e1cilmente accesible, inteligible, duradera y objetiva\u00bb<\/em>.<\/p><p>\u8fd9\u4e00<em> \u00abclara, precisa, completa en s\u00ed misma, f\u00e1cilmente accesible, inteligible, duradera y objetiva\u00bb <\/em>\u81ea\u6b64\u6210\u4e3a\u5404\u6cd5\u9662\u548c\u6cd5\u5b98\u5728\u5224\u65ad\u975e\u4f20\u7edf\u5546\u6807\u662f\u5426\u53ef\u6ce8\u518c\u65f6\u7684\u4e3b\u8981\u6807\u51c6\u3002<\/p><p>\u7531\u6b64\u53ef\u89c1\uff0c\u6ce8\u518c\u975e\u4f20\u7edf\u5546\u6807\u7684\u4e3b\u8981\u6311\u6218\u5728\u4e8e\u5982\u4f55\u4ee5\u56fe\u5f62\u65b9\u5f0f\u8868\u793a\u8fd9\u4e9b\u6807\u5fd7\uff0c\u4ee5\u786e\u4fdd\u5546\u6807\u6240\u6709\u8005\u80fd\u591f\u4eab\u53d7\u6ce8\u518c\u6240\u8d4b\u4e88\u7684\u6743\u5229\u3002\u5728\u79d8\u9c81\uff0c\u76ee\u524d\u5173\u4e8e\u6b64\u7c7b\u5546\u6807\u7684\u6ce8\u518c\u6848\u4f8b\u76f8\u5bf9\u8f83\u5c11\uff0c\u4f46\u968f\u7740\u793e\u4f1a\u7684\u6301\u7eed\u53d1\u5c55\uff0c\u672a\u6765\u51e0\u5e74\uff0c\u5927\u578b\u4f01\u4e1a\u5c06\u5f00\u59cb\u5229\u7528\u8fd9\u4e9b\u6807\u51c6\u6765\u8bbe\u8ba1\u65b0\u7684\u5546\u6807\u7c7b\u578b\uff0c\u4ee5\u4fbf\u66f4\u76f4\u63a5\u5730\u4e0e\u7528\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u504f\u597d\uff0c\u5e76\u901a\u8fc7\u89c6\u89c9\u3001\u542c\u89c9\u6216\u55c5\u89c9\u7b49\u611f\u5b98\u5f71\u54cd\u4ed6\u4eec\u7684\u6d88\u8d39\u9009\u62e9\u3002<\/p><p>\u4f5c\u8005\uff1aVicente Campod\u00f3nico \u2013 \u77e5\u8bc6\u4ea7\u6743\u4e13\u5bb6<br \/>\u5f8b\u5e08\u4e8b\u52a1\u6240\uff1aOMC Abogados &amp; Consultores<\/p><p>___<\/p><p><span>[1]<\/span> \u6b27\u6d32\u6cd5\u9662\u5224\u51b3\u30022002\u5e7412\u670812\u65e5\u7b2cC-273\u53f7\u5224\u51b3 [<a href=\"http:\/\/eur-lex.europa.eu\/LexUriServ\/LexUriServ.do?uri=CELEX:62000CJ0273:ES:PDF\" target=\"_blank\" rel=\"noopener\">http:\/\/eur-lex.europa.eu\/LexUriServ\/LexUriServ.do?uri=CELEX:62000CJ0273:ES:PDF<\/a>].<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfff83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ecfff83\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a30b4 elementor-widget elementor-widget-text-editor\" data-id=\"51a30b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u672c\u6587\u4e5f\u5df2\u53d1\u5e03\u5728\u4ee5\u4e0b\u7f51\u7ad9\uff1a<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6968716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6968716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f998f00\" data-id=\"f998f00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9023acd elementor-widget elementor-widget-image\" data-id=\"9023acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico-idealex-septiembre-2021.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-idealex-press.png\" class=\"attachment-large size-large wp-image-5645\" alt=\"\" title=\"medio-idealex-press\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-19840b5 elementor-widget elementor-widget-text-editor\" data-id=\"19840b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2021\u5e749\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d143b2c\" data-id=\"d143b2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59439e7 elementor-widget elementor-widget-image\" data-id=\"59439e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico-lawandtrends-octubre-2021.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-law-and-trends.png\" class=\"attachment-large size-large wp-image-5452\" alt=\"\" title=\"medio-law-and-trends\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-a598246 elementor-widget elementor-widget-text-editor\" data-id=\"a598246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2021\u5e7410\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-57bd47e\" data-id=\"57bd47e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da9be7 elementor-widget elementor-widget-image\" data-id=\"5da9be7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico-smd-country-index-octubre-2021.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medios-smd-country-index.jpg\" class=\"attachment-large size-large wp-image-5433\" alt=\"\" title=\"medios-smd-country-index\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-c6384ee elementor-widget elementor-widget-text-editor\" data-id=\"c6384ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2021\u5e7410\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c829d54\" data-id=\"c829d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e05b8b elementor-widget elementor-widget-image\" data-id=\"3e05b8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico-helios-julio-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-helios.png\" class=\"attachment-large size-large wp-image-5736\" alt=\"\" title=\"medio-helios\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-4fab86c elementor-widget elementor-widget-text-editor\" data-id=\"4fab86c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2022\u5e747\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9428d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9428d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-326fb50\" data-id=\"326fb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f61058 elementor-widget elementor-widget-image\" data-id=\"2f61058\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico-aspi-octubre-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-aspi.png\" class=\"attachment-large size-large wp-image-5451\" alt=\"\" title=\"medio-aspi\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-d7bb504 elementor-widget elementor-widget-text-editor\" data-id=\"d7bb504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2022\u5e7410\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-747040b\" data-id=\"747040b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-533549b elementor-widget elementor-widget-image\" data-id=\"533549b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico-thelawyernetwork-agosto-2023.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-the-lawyer-network.png\" class=\"attachment-large size-large wp-image-10289\" alt=\"\" title=\"medio-the-lawyer-network\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-bde0759 elementor-widget elementor-widget-text-editor\" data-id=\"bde0759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">2023\u5e748\u6708<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0f4f8a6\" data-id=\"0f4f8a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0d3bf86\" data-id=\"0d3bf86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Entendemos por marcas \u201cconvencionales\u201d como aquellas que se expresan mediante palabras, n\u00fameros, im\u00e1genes o s\u00edmbolos, es decir que son percibidas por el sentido de la vista \u00fanicamente. Por otro lado, las denominadas marcas \u201cNo convencionales\u201d pueden ser distinguidas por cualquiera de los cinco sentidos y se expresan mediante m\u00e9todos no habituales, como, por ejemplo, un [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[46],"tags":[],"class_list":["post-10287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas no convencionales y su protecci\u00f3n en el ordenamiento jur\u00eddico - OMC Abogados &amp; Consultores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omcabogados.com.pe\/zh\/las-marcas-no-convencionales-y-su-proteccion-en-el-ordenamiento-juridico\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas no convencionales y su protecci\u00f3n en el ordenamiento jur\u00eddico - OMC Abogados &amp; Consultores\" \/>\n<meta property=\"og:description\" content=\"Entendemos por marcas \u201cconvencionales\u201d como aquellas que se expresan mediante palabras, n\u00fameros, im\u00e1genes o s\u00edmbolos, es decir que son percibidas por el sentido de la vista \u00fanicamente. 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