{"id":4358,"date":"2022-12-18T10:14:45","date_gmt":"2022-12-18T15:14:45","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=4358"},"modified":"2023-08-13T10:17:05","modified_gmt":"2023-08-13T15:17:05","slug":"helenita-le-hace-frente-a-backus","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/es\/helenita-le-hace-frente-a-backus\/","title":{"rendered":"Helenita le hace frente a Backus"},"content":{"rendered":"<p>En el a\u00f1o 2021 la cervecer\u00eda Backus lanz\u00f3 una campa\u00f1a de publicidad para su producto Pilsen bajo el t\u00edtulo \u201cDisfruta una helenita\u201d, no considerando que en el mercado ya se comercializaba una cerveza artesanal de nombre Beer Helenita que adem\u00e1s era auspiciadora de unos shows de comedia local.<\/p>\n<p>Al tomar conocimiento de la situaci\u00f3n, la empresa decidi\u00f3 ponerse en contacto con los propietarios de la marca de cerveza para llegar a un acuerdo y solicitarles el retiro de su marca del mercado de lo contrario proceder\u00edan con una demanda penal ante Indecopi por haber utilizado la misma nomenclatura que la campa\u00f1a de publicidad lanzada por la cerveza Pilsen: \u201cDisfruta una helenita\u201d.<\/p>\n<p>Tras 8 meses de disputa, Indecopi declar\u00f3 infundada la demanda interpuesta inicialmente por Backus y emiti\u00f3 una resoluci\u00f3n mediante la cual queda autorizada la libre comercializaci\u00f3n de la cerveza artesanal Helenita, siendo el registro previo de la marca el factor clave de este fallo para los productores artesanales.<\/p>\n<p>En caso de requerir mayor informaci\u00f3n o asesor\u00eda sobre el registro de marcas en el Per\u00fa y Latinoam\u00e9rica, OMC Abogados &amp; Consultores est\u00e1 a su entera disposici\u00f3n, para ello puede escribirnos a los siguientes correos: omago@omcabogados.com y marketing@omcabogados.com.pe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el a\u00f1o 2021 la cervecer\u00eda Backus lanz\u00f3 una campa\u00f1a de publicidad para su producto Pilsen bajo el t\u00edtulo \u201cDisfruta una helenita\u201d, no considerando que en el mercado ya se comercializaba una cerveza artesanal de nombre Beer Helenita que adem\u00e1s era auspiciadora de unos shows de comedia local. 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