{"id":4208,"date":"2021-05-18T22:04:28","date_gmt":"2021-05-19T03:04:28","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=4208"},"modified":"2025-09-03T08:32:36","modified_gmt":"2025-09-03T13:32:36","slug":"la-publicidad-enganosa-es-severamente-castigada-en-el-peru","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/en\/misleading-advertising-is-severely-punished-in-peru\/","title":{"rendered":"Misleading advertising is severely punished in Peru"},"content":{"rendered":"<p>The National Institute for the Defense of Competition and the Protection of Intellectual Property, Indecopi, through its Commission for the Supervision of Unfair Competition, has been imposing severe fines that reach up from S \/ ten thousand to three million soles, or 700 UIT (tax units) to those advertisers who commit the crime of misleading advertising.<\/p>\n<p>An offender in this modality is considered to be any advertisement that is promoted on virtual platforms or traditional media and whose content or benefit cannot be verified by the advertiser during an investigation process, which constitutes an act of deception against the consumers.<\/p>\n<p>As specialists in Intellectual Property, OMC Abogados &amp; Consultores is at your entire disposal if you want more information or legal advice on the subject, for this you just have to write to the following emails: omago@omcabogados.com y   marketing@omcabogados.com.pe<\/p>","protected":false},"excerpt":{"rendered":"<p>El Instituto Nacional de Defensa de la Competencia y de la Protecci\u00f3n de la Propiedad Intelectual, Indecopi, a trav\u00e9s de su Comisi\u00f3n de Fiscalizaci\u00f3n de la Competencia Desleal viene imponiendo severas multas que alcanzan hasta los S\/ 3 010 000 (tres millones diez mil soles) o 700 UIT (unidades impositivas tributarias) a aquellos anunciantes que [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[45],"tags":[],"class_list":["post-4208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad enga\u00f1osa es severamente castigada en el Per\u00fa - OMC Abogados &amp; Consultores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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