{"id":16809,"date":"2026-05-18T18:14:54","date_gmt":"2026-05-18T23:14:54","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=16809"},"modified":"2026-05-18T20:21:16","modified_gmt":"2026-05-19T01:21:16","slug":"indecopi-otorgo-registro-a-las-marcas-peruanas-loritos-tu-marca-de-confianza-y-the-puna","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/en\/indecopi-grants-trademark-registration-to-peruvian-brands-loritos-tu-marca-de-confianza-and-the-puna\/","title":{"rendered":"Indecopi Grants Trademark Registration to Peruvian Brands \u201cLoritos tu marca de confianza\u201d and \u201cThe Puna\u201d"},"content":{"rendered":"

The Peruvian trademarks \u201cLoritos tu marca de confianza\u201d and \u201cThe Puna\u201d<\/strong><\/a> have successfully secured their registrations. This follows the dismissal by Indecopi<\/strong><\/a> of oppositions filed by multinational corporations \u201cPepsiCo\u201d<\/strong><\/a> and \u201cPuma\u201d<\/a><\/strong>.<\/p>\n

Case Analysis: \u201cLoritos\u201d vs. \u201cDoritos\u201d<\/strong><\/a> ((Class 30)<\/a><\/strong>)<\/p>\n

Regarding the opposition filed by \u201cPepsiCo\u201d<\/a><\/strong> which claimed a similarity between \u201cLoritos tu marca de confianza\u201d and its brand \u201cDoritos\u201d<\/strong><\/a>within Class 30<\/a><\/strong> (covering food products such as coffee, rice, or salt), the tribunal ruled in favor of coexistence.The board determined that both marks can coexist without causing consumer confusion. This decision was based on the fact that the signs exhibit sufficient phonetic, graphic, and conceptual differences:<\/p>\n

Conceptual Distinction: \u201cLoritos\u201d evokes a bird (parrot), whereas \u201cDoritos\u201d<\/strong><\/a> is a fanciful term.\nGraphic Elements: The presence of distinct visual components, including the illustration of two parrots and a unique color palette, further differentiates the signs.<\/p>\n

Case Analysis: \u201cThe Puna\u201d<\/strong><\/a> vs. \u201cPuma\u201d<\/strong><\/a><\/p>\n

In the case involving the German sportswear brand Puma, Indecopi\u2019s Specialized Chamber on Intellectual Property identified clear distinctions in structure, pronunciation, and global perception compared to the Peruvian brand The Puna<\/a><\/strong>.<\/p>\n

The resolution emphasized that although \u201cPuma\u201d<\/a><\/strong> is recognized as a well-known trademark in Peru, this status does not automatically preclude the registration of other signs. A comprehensive evaluation must always be conducted to determine if a real risk of confusion or unfair advantage exists.<\/p>\n

We invite you to share this content with colleagues and contacts interested in the field.<\/p>\n

Protect your intellectual property in Peru and throughout Latin America with the specialized legal advice of OMC Abogados & Consultores:<\/p>\n

https:\/\/omcabogados.com.pe\/en\/legal-consultation-trademark-patent-in-peru-and-latin-america\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Las marcas peruanas \u201cLoritos tu marca de confianza\u201d y \u201cThe Puna\u201d obtuvieron sus respectivos registros despu\u00e9s de que Indecopi rechazara las oposiciones presentadas por las marcas transnacionales \u201cPepsiCo\u201d y \u201cPuma\u201d. Caso de an\u00e1lisis: \u201cLoritos\u201d vs. \u201cDoritos\u201d (Class 30) Ante la oposici\u00f3n presentada por \u201cPepsiCo\u201d que aduc\u00eda similitud de \u201cLoritos tu marca de confianza\u201d con su […]<\/p>","protected":false},"author":2,"featured_media":16807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[45],"tags":[180,90,79,89],"class_list":["post-16809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa","tag-coexistencia","tag-indecopi","tag-omc-abogados-consultores","tag-registro-de-marcas"],"yoast_head":"\n- OMC Abogados & Consultores<\/title>\n<meta name=\"description\" content=\"Indecopi otorga registro a Loritos y The Puna tras oposiciones de PepsiCo y Puma. 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