{"id":16205,"date":"2025-08-12T16:14:49","date_gmt":"2025-08-12T21:14:49","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=16205"},"modified":"2025-08-28T17:47:59","modified_gmt":"2025-08-28T22:47:59","slug":"nuevo-marco-juridico-contra-la-competencia-desleal-empezara-a-regir-en-ecuador","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/en\/new-legal-framework-against-unfair-competition-to-take-effect-in-ecuador\/","title":{"rendered":"New Legal Framework Against Unfair Competition to Take Effect in Ecuador"},"content":{"rendered":"
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The regulation of markets in Latin America is a continuous process aimed at facilitating trade and investment in each country. By the end of this year, Ecuador is expected to implement a new legal framework that, in addition to promoting and ensuring fair market competition, commercial loyalty, and the principles of good faith, will also protect the economic interests of businesses and consumers.<\/p>

All companies or organizations operating or participating in the Ecuadorian market, regardless of their sector or size, will be subject to this law, which introduces a dual approach to liability by addressing both \u201csimple unfairness\u201d and \u201caggravated unfairness.\u201d The first directly affects competitors and consumers, with sanctions enforced through civil proceedings. \u201cAggravated unfairness\u201d applies when the economic public order is harmed, resulting in high-value fines for the infringing company.<\/p>

The unfair practices subject to sanction include:<\/p>

Acts of confusion<\/strong>: Use of signs, packaging, slogans, or presentations that may mislead consumers regarding the business origin of a product or service.<\/p>

Acts of deception<\/strong> : Any conduct containing false information or, even if truthful, that misleads the consumer and affects their decision-making, such as claims about price, quality, origin, features, quantity, among others.<\/p>

Acts of imitation<\/strong> : Imitation is permitted unless it infringes intellectual property rights.<\/p>

Acts of denigration:<\/strong> Dissemination of inaccurate, false, or irrelevant statements that damage a competitor\u2019s reputation.<\/p>

Exploitation of another\u2019s reputation<\/strong>: Use of distinctive signs, expressions, or references associated with competitors to take advantage of their market reputation or prestige.<\/p>

Pyramid selling schemes<\/strong>: Promoting or managing schemes in which participant compensation mainly derives from recruiting new members rather than from the actual sale of goods or services.<\/p>

Acts of discrimination:<\/strong> Unjustified differential treatment of consumers in pricing or sales conditions, unless based on reasonable cause.<\/p>

Abuse of economic dependence:<\/strong> Exploiting the dependence of a supplier or client who lacks equivalent alternatives in the market.<\/p>

Loss-leading sales:<\/strong>: Selling below acquisition cost for unfair purposes.<\/p>

Unlawful advertising:<\/strong> Disseminating advertising content that is misleading, aggressive, sexist, discriminatory, covert, or that violates fundamental rights, especially those of children and adolescents.<\/p>

If you require advice on matters of unfair competition or would like further information on this topic, please do not hesitate to contact us:<\/p>

https:\/\/omcabogados.com.pe\/en\/legal-consultation-trademark-patent-in-peru-and-latin-america\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La regulaci\u00f3n de los mercados en Latinoam\u00e9rica es un proceso continuo que busca facilitar el comercio y la inversi\u00f3n en cada pa\u00eds. Para fines del presente a\u00f1o, se tiene previsto que Ecuador cuente con un nuevo marco jur\u00eddico que adem\u00e1s de promover y garantizar la competencia justa del mercado, la lealtad comercial y los principios […]<\/p>","protected":false},"author":2,"featured_media":16209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[45],"tags":[85,153,155,154],"class_list":["post-16205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa","tag-competencia-desleal","tag-ecuador","tag-mercado","tag-regulacion"],"yoast_head":"\nBrasil abre 800 vacantes para el programa PPH de patentes en 2025 - OMC Abogados & Consultores<\/title>\n<meta name=\"description\" content=\"Conoce la nueva ley en Ecuador contra la competencia desleal y c\u00f3mo proteger\u00e1 a empresas y consumidores frente a malas pr\u00e1cticas comerciales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omcabogados.com.pe\/en\/new-legal-framework-against-unfair-competition-to-take-effect-in-ecuador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasil abre 800 vacantes para el programa PPH de patentes en 2025 - OMC Abogados & Consultores\" \/>\n<meta property=\"og:description\" content=\"Conoce la nueva ley en Ecuador contra la competencia desleal y c\u00f3mo proteger\u00e1 a empresas y consumidores frente a malas pr\u00e1cticas comerciales.\" \/>\n<meta property=\"og:url\" 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