{"id":10321,"date":"2022-11-16T10:36:02","date_gmt":"2022-11-16T15:36:02","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=10321"},"modified":"2025-08-07T09:15:53","modified_gmt":"2025-08-07T14:15:53","slug":"las-marcas-descriptivas-en-idioma-extranjero","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/en\/descriptive-trademarks-in-foreign-languages\/","title":{"rendered":"Descriptive trademarks in foreign languages"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10321\" class=\"elementor elementor-10321\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0194fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0194fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3af1c\" data-id=\"5b3af1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac9e619 elementor-widget elementor-widget-text-editor\" data-id=\"ac9e619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we talk about descriptive trademarks, we refer to those signs that are exclusively made up of denominations that directly inform the consumer about one or several of the essential characteristics of the products or services thay they distinguish. Paragraph e) of article 135 of Decision 486, prohibits the registration of this type of signs because such denominations are necessary for the identification and publicity in the market of the products or services they distinguish, therefore, an exclusive right cannot be granted on them since it would be affecting the interest and the right of other competitors, consequently, they must remain in the public domain. In this regard, the Andean Court has established that \u201c<em>one of the methods to determine whether a sign is descriptive, is to ask the question \"how\" is the product to be registered, so that if the answer spontaneously provided -for example, by an average consumer- is equal to the designation of that product, there will be place to establish the descriptive nature of the denomination<\/em>\u201d.<span>[1]<\/span><\/p><p>On the other hand, in relation to trademarks consisting of names in a foreign language, as established by the Andean Court, <em>words that are not part of the common knowledge are considered fantasy signs, and consequently their registration as trademarks is appropriate.<\/em><span>[2]<\/span>Likewise, in order to determine when a denomination in a foreign language is common knowledge, the same Court has established, among others, the following cases:<\/p><ul><li>When it is commonly used in connection with the products or services to be identified.<\/li><li>When it shares a common root or phonetic similarity with its Spanish translation.<\/li><\/ul><p>And it is here where a question arises, what rules apply in the case of signs consisting of foreign language names that are also descriptive? To solve this question, we can cite a real case, referring to the application for registration of the trademark <em>SmallRig<\/em> to identify products in class 09 of the International Classification<span>[3]<\/span>. In the first instance, the Directorate of Distinctive Signs of Indecopi, by means of Resolution No. 0062-2020\/DSD-INDECOPI, refused ex officio the registration of said sign on considering that it was subject to the prohibition of registration established in paragraph e) of article 135 of Decision 486, considering the following:<\/p><p><em>\"In effect, the sign applied for registration is made up of the term SmallRig, which in its translation into Spanish means SMALL EQUIPMENT<\/em>[4],<em> which refers to the accessories that are used with the products that are intended to distinguish with the sign applied for, in turn, the referred term is known in the market as that accessory that is used as a support for cameras\". <\/em><\/p><p>The holder filed an appeal in which he pointed out, among others, the following arguments:<\/p><ul><li>That the term <em>Rig<\/em> was not a root and bears no similarity to its Spanish translation, which would be EQUIPO<\/li><li>That after a search for said term in web pages of different stores specialized in the sale of products of class 09, no results were found.<\/li><\/ul><p>Then, by Resolution No. 2046-2020\/CSD-INDECOPI, the appeal was declared well founded, stating that indeed the translation of the term in English <em>Rig<\/em>, would not be likely to be understood by the consumer public, because it has no common root, nor phonetic similarity with its translation into Spanish, nor was it a term frequently used in the Peruvian market, so it will be perceived as a fantasy sign. \u00a0<\/p><p>What we notice in this case is that the first instance of INDECOPI analyzed the sign in question based on the rule of descriptive signs, which was later corrected by the second instance by applying the rule of signs with a denomination in a foreign language, a methodology that is much more appropriate in these cases, because although the translation into Spanish of a foreign language denomination may be descriptive, if it is not part of the common knowledge, it would not be informing about the characteristics of the identified product or service and it would not be used by the consumer in a spontaneous way to designate them, so it must be considered as a fantasy denomination that is subject to an exclusive right.<\/p><p>Author: Kelly S\u00e1nchez \u2013 Intellectual Property Specialist<br \/>Law Firm: OMC Abogados &amp; Consultores<\/p><p>__<\/p><p><span>[1]<\/span> Pre-judicial Interpretations 27-IP-2001 and 336-IP-2015<br \/><span>[2]<\/span> Pre-judicial Interpretations 73-IP-2021<br \/><span>[3]<\/span> Class 09: Stands adapted for cell phones; cell phone cases; telepointers; extendable arms for selfie sticks [handheld monopods]; lens hoods for photographic lenses; bags for cameras and photographic equipment; special cases for photographic apparatus and instruments; camera cases; camera tripods; tripods for cameras; chargers for electric accumulators; cords for cellular telephones; cases for photographic apparatus; smartphones; special bags for laptops; shutters [photography]; feet for photographic apparatus; photographic viewfinders; cases for smartphones; computer peripherals; USB memory sticks<br \/><span>[4]<\/span> <a href=\"https:\/\/www.linguee.es\/espanol-ingles\/search?source=auto&amp;query=small+rig\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linguee.es\/espanol-ingles\/search?source=auto&amp;query=small+rig<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04638d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04638d2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e92892 elementor-widget elementor-widget-text-editor\" data-id=\"3e92892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This article has also been published on the following sites:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6968716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6968716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f998f00\" data-id=\"f998f00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9023acd elementor-widget elementor-widget-image\" data-id=\"9023acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-descriptivas-en-idioma-extranjero-lawytrends-noviembre-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-law-and-trends.png\" class=\"attachment-large size-large wp-image-5452\" alt=\"\" title=\"medio-law-and-trends\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-19840b5 elementor-widget elementor-widget-text-editor\" data-id=\"19840b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Noviembre 2022<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d143b2c\" data-id=\"d143b2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59439e7 elementor-widget elementor-widget-image\" data-id=\"59439e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-descriptivas-en-idioma-extranjero-lexology-diciembre-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-international-law-office.png\" class=\"attachment-large size-large wp-image-5606\" alt=\"\" title=\"medio-international-law-office\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-a598246 elementor-widget elementor-widget-text-editor\" data-id=\"a598246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">December 2022<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-57bd47e\" data-id=\"57bd47e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8cbc4 elementor-widget elementor-widget-image\" data-id=\"3b8cbc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-descriptivas-en-idioma-extranjero-the-lawyer-nettwork-marzo-2023.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-the-lawyer-network.png\" class=\"attachment-large size-large wp-image-10289\" alt=\"\" title=\"medio-the-lawyer-network\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-c6384ee elementor-widget elementor-widget-text-editor\" data-id=\"c6384ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">March 2023<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c829d54\" data-id=\"c829d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e05b8b elementor-widget elementor-widget-image\" data-id=\"3e05b8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-descriptivas-en-idioma-extranjero-ip-link-mayo-2023.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medios-ip-link.png\" class=\"attachment-large size-large wp-image-10234\" alt=\"\" title=\"medios-ip-link\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-4fab86c elementor-widget elementor-widget-text-editor\" data-id=\"4fab86c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">May 2023<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9428d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9428d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-326fb50\" data-id=\"326fb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f61058 elementor-widget elementor-widget-image\" data-id=\"2f61058\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/las-marcas-descriptivas-en-idioma-extranjero-lawyerpress-news-junio-2023.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-lawyerpress-ip.jpg\" class=\"attachment-large size-large wp-image-5454\" alt=\"\" title=\"medio-lawyerpress-ip\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-d7bb504 elementor-widget elementor-widget-text-editor\" data-id=\"d7bb504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">June 2023<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-747040b\" data-id=\"747040b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0f4f8a6\" data-id=\"0f4f8a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0d3bf86\" data-id=\"0d3bf86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Al hablar de las marcas descriptivas, nos referimos a aquellos signos que est\u00e1n exclusivamente conformados por denominaciones que informan al consumidor de forma directa sobre una o varias de las caracter\u00edsticas esenciales de los productos o servicios que distinguen. El inciso e) del art\u00edculo 135 de la Decisi\u00f3n 486, proh\u00edbe el registro este tipo de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"categories":[46],"tags":[],"class_list":["post-10321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas descriptivas en idioma extranjero - OMC Abogados &amp; Consultores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omcabogados.com.pe\/en\/descriptive-trademarks-in-foreign-languages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas descriptivas en idioma extranjero - OMC Abogados &amp; Consultores\" \/>\n<meta property=\"og:description\" content=\"Al hablar de las marcas descriptivas, nos referimos a aquellos signos que est\u00e1n exclusivamente conformados por denominaciones que informan al consumidor de forma directa sobre una o varias de las caracter\u00edsticas esenciales de los productos o servicios que distinguen. 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