{"id":10268,"date":"2020-11-10T09:11:31","date_gmt":"2020-11-10T14:11:31","guid":{"rendered":"https:\/\/omcabogados.com.pe\/?p=10268"},"modified":"2025-08-05T13:37:23","modified_gmt":"2025-08-05T18:37:23","slug":"la-mala-fe-como-impedimento-para-el-registro-de-una-marca-en-china","status":"publish","type":"post","link":"https:\/\/omcabogados.com.pe\/en\/bad-faith-as-a-cause-of-trademark-irregestrability-in-china\/","title":{"rendered":"Bad faith as a cause of trademark irregestrability in China"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10268\" class=\"elementor elementor-10268\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0194fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0194fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3af1c\" data-id=\"5b3af1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac9e619 elementor-widget elementor-widget-text-editor\" data-id=\"ac9e619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bad faith at the time of registering a trademark is one of the classic figures of law within the field of Intellectual Property and a critical issue in China, that causes great concern not only for the Popular Republic itself, but also for foreign companies that have this country in their sights.<\/p><p>The increasing expansion of foreign brands in the Chinese market has led to problems regarding the protection of them and, consequently, of their owners.<\/p><p>The number of applications for registered distinctive signs has exceeded the capacity of the Office in charge, for which several amendments have been made to China\u2019s Trademark Law. In April 2019, the legislative entity approved amendments to a certain number of laws that seek to strengthen the protection for intellectual property rights, in order to align them to similar laws in other WTO member countries.<\/p><p>We now have a Trademark Office that will be able to deny applications in bad faith in an absolute manner, according to Article Number 4 of the aforementioned law, which indicates that \u201c<em>those guilty of registering trademarks in bad faith and without intention of use will be penalized<\/em>\u201d. While Article Number 19 indicates that: \u201c<em>The trademark registration agencies will have the responsibility to reject clients who present requests in bad faith; accepting such clients will result in a warning or penalty fee<\/em>\u201d.<\/p><p>The penalties against this bad faith registration can be quite severe according to the following articles:<\/p><p><em>Compensation of up to five times the damages for \u201cmalicious\u201d trademark infringements and increase of the legal limit for the payment of damages up to 5 million RMB (741,180 USD) of the 3 million RMB (444,708 USD)<\/em> (Article Number 63); <em>); Indications to the courts to order the destruction of articles with counterfeit trademarks, as well as the tools and materials used to manufacture those articles<\/em> (Article Number 63); and <em>Authorize the courts to sanction the malicious filing of trademark claims<\/em> (Article Number 68).<\/p><p>Ahora, si nos remitimos al Art\u00edculo 44.1: \u00ab<em>The registration acquired by fraud or any other unfair means shall be declared invalid<\/em>\u00ab, nos da a entender que esto se aplica espec\u00edficamente para presentaciones de solicitudes masivas de marcas comerciales id\u00e9nticas o similares a las marcas comerciales de otros; a nombres corporativos, nombres de organizaciones sociales y carteles comerciales de otros; o ya sea para vender marcas comerciales o entablar una demanda por infracci\u00f3n contra el propietario de la marca despu\u00e9s de no transferirlas a un precio elevado.<\/p><p>For a better understanding we will analyze the case of New Balance ( ) against New Bunren ( ; )<\/p><p>In 2010, New Bunren filed its corresponding trademarks. New Balance filed an opposition, which was denied. As a second option, they appealed to the court without any result, and finally, they made the decision to take the case to the Beijing High Court and lost once again.<\/p><p>En 2015, New Bunren comenz\u00f3 a utilizar la marca y lanz\u00f3 los zapatos \u00abNew Bunren\u00bb.<\/p><p>New Balance sued New Bunren for trademark infringement and unfair competition, at the same time filing a petition for a new trial with the Supreme Court.<\/p><p>It is in the year 2016, when the civil court found New Bunren liable for trademark infringement and unfair competition, thus awarding New Balance compensation of RMB 3.3 million in damages and a permanent injunction.<\/p><p>Finally, in 2020, the Supreme Court found bad faith in New Bunren's trademark application, mainly due to bad faith in actual use, and ruled that the trademark registration should be invalidated.<\/p><p>In this sense, it can be affirmed that it constitutes an infringement \"to use a trademark that is identical to a registered trademark for the same products without the authorization of the owner of the registered trademark\", or \"to use a trademark similar to a registered trademark for the same products. or use a trademark identical or similar to a registered trademark with respect to similar products, without the authorization of the owner of the trademark, in cases where such use causes confusion\u201d.<\/p><p>In conclusion, while there are still challenges ahead, these new Trademark Law tools can be of great use in order to challenge bad faith applications and help trademark owners who are fighting illegal applicants in this country.<\/p><p>Trademark protection through the Chinese judicial system has improved notably, especially in large cities such as Beijing, Shanghai and Guangzhou, where there are currently Intellectual Property Law courts. However, despite the fact that these new laws represent a great advance, the best way to protect your trademark from illegal applicants in China is to get your trademark registered in China as soon as you seek to market products or services in this country, and even if you simply plan to manufacture them.<\/p><p>\u00a0<\/p><p>___<\/p><p>Author: Vicente Campod\u00f3nico \u2013 Intellectual Property Specialist<br \/>Law Firm: OMC Abogados &amp; Consultores<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40acd82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40acd82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee75bd elementor-widget elementor-widget-text-editor\" data-id=\"cee75bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This article has also been published on the following sites:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6968716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6968716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f998f00\" data-id=\"f998f00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9023acd elementor-widget elementor-widget-image\" data-id=\"9023acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/la-mala-fe-como-impedimento-para-el-registro-de-una-marca-en-china-idealex-noviembre-2020.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-idealex-press.png\" class=\"attachment-large size-large wp-image-5645\" alt=\"\" title=\"medio-idealex-press\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-19840b5 elementor-widget elementor-widget-text-editor\" data-id=\"19840b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">November 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d143b2c\" data-id=\"d143b2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c269e43 elementor-widget elementor-widget-image\" data-id=\"c269e43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medios-smd-country-index.jpg\" class=\"attachment-large size-large wp-image-5433\" alt=\"\" title=\"medios-smd-country-index\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-a598246 elementor-widget elementor-widget-text-editor\" data-id=\"a598246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">November 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-57bd47e\" data-id=\"57bd47e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59439e7 elementor-widget elementor-widget-image\" data-id=\"59439e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/la-mala-fe-como-impedimento-para-el-registro-de-una-marca-en-china-lawandtrends-noviembre-2020.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-law-and-trends.png\" class=\"attachment-large size-large wp-image-5452\" alt=\"\" title=\"medio-law-and-trends\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-c6384ee elementor-widget elementor-widget-text-editor\" data-id=\"c6384ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">November 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c829d54\" data-id=\"c829d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e05b8b elementor-widget elementor-widget-image\" data-id=\"3e05b8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/la-mala-fe-como-impedimento-para-el-registro-de-una-marca-en-china-camara-de-comercio-peruano-chino-febrero-2021.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/omcabogados.com.pe\/wp-content\/uploads\/medio-camara-comercio-peruano-china.png\" class=\"attachment-large size-large wp-image-10270\" alt=\"\" title=\"medio-camara-comercio-peruano-china\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-4fab86c elementor-widget elementor-widget-text-editor\" data-id=\"4fab86c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">February 2021<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La mala fe al momento de registrar una marca, es una de las figuras m\u00e1s cl\u00e1sicas del derecho dentro del \u00e1mbito de la Propiedad Intelectual y un tema cr\u00edtico en China, que acarrea una gran preocupaci\u00f3n tanto para la misma Republica Popular, como para las empresas extranjeras que tengan a este pa\u00eds en la mira. 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